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Class notes

Customer Analytics, Slides and Notes from ALL lectures + JIT Assignments

1.0
(1 reviews)
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84 pages
2015/2016 Written for academic year
Institution
Tilburg University (UVT)
Course
Customer Analytics
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Slides and notes of ALL lectures (1-10) and the JIT Assignments with questions and answers for the course Customer Analytics.

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CUSTOMER
ANALYTICS,
SLIDES
AND
NOTES
+
JIT
ASSIGNMENTS





Notes
and
Slides




LECTURE
1
–
INTRODUCTION
......................................................................................................................................
2



LECTURE
2
–
RETENTION
IN
A
SUBSCRIBTION
BUSINESS
MODEL
...........................................................
4



LECTURE
3
–
RETENTION
IN
A
SUBSCRIPTION
BUSINESS
MODEL,
PART
II
.......................................
12



LECTURE
4
–
80/20
RULES
AND
PURCHASE
CONCENTRATION
AMONG
CUSTOMERS
.................
22



LECTURE
5
–
TEST/ROLL
DECISIONS
IN
SEGMENTATION-­‐BASED
DIRECT
MARKETING
............
29



LECTURE
6
–
VALUING
CUSTOMERS
PART
I
......................................................................................................
37



LECTURE
7
–
VALUING
CUSTOMERS
PART
II
....................................................................................................
47



GUESTLECTURE
UNDERLINED
.................................................................................................................................
59



LECTURE
8
–
VALUING
CUSTOMERS
PART
III
...................................................................................................
64



LECTURE
9
–
FROM
CUSTOMER
VALUE
TO
FIRM
VALUE
............................................................................
74



LECTURE
10
–
WRAP
UP
..............................................................................................................................................
80



JIT
Assignments



ASSIGNMENT
1
–
CUSTOMER
RETENTION
(paper
1,
week
1)
...................................................................
82



ASSIGNMENT
2
–
CUSTOMER
RETENTION
(lecture
2,
paper
1)
................................................................
83



ASSIGNMENT
3
–
QUESTIONS
PRACTICE
EXAM
...............................................................................................
84

Document information

Study
Marketing Management
Uploaded on
May 31, 2016
Number of pages
84
Written in
2015/2016
Type
Class notes
Professor(s)
Unknown
Contains
Lectures 1-10
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Subjects

  • customer analytics
  • marketing
  • marketing management
  • notes and slides
  • tentamen
  • aantekeningen
  • mmm
  • master marketing management
  • summary
  • ca

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