Summary of the book 'Marketing fundamentals an international perspective' by Bronis Verhage. Chapter 1: 1.1, 1.2, 1.3, 1.4 Chapter 2: 2.1, 2.3, 2.4, 2.5, 2.7 Chapter 3: 3.1, 3.2, 3.3. Chapter 4: 4.1, 4.2, 4.3 , 4.4, 4.5 Chapter 6: 6.1, 6.2, 6.3, 6.4, 6.5 Chapter 7: 7.1, 7.2, 7.4, 7.8 Chapter 8: 8.1, 8.2 Chapter 9: 9.1, 9.2, 9.3, 9.5, 9.6 Chapter 12: 12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8 Chapter 13: 13.1, 13.2, 13.2
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