Class notes
Intro to Marketing Chapters 13, 14, and 19 Class Notes
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Uploaded on
27-01-2023
Written in
2021/2022
These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary .The topics included are: distribution, methods of distribution, five linkages, wholesalers, functions of a wholesaler, types of wholesalers, retailers, types of retailers, franchise, channels in individual market, exclusive distribution, selective distribution, intensive distribution, pricing, pricing policies, objectives of pricing, pricing methods, macro environment, degrees of internationalness, four p's of international products
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Institution
Duquesne University
Course
Mktg271 (MKTG271)
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Written for
- Institution
-
Duquesne University
- Course
-
Mktg271 (MKTG271)
Document information
- Uploaded on
- January 27, 2023
- File latest updated on
- January 27, 2023
- Number of pages
- 11
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Audrey guskey
- Contains
- All classes
Subjects
- distribution
- methods of distribution
- five linkages
- wholesalers
- functions of a wholesaler
- types of wholesalers
- retailers
-
types of retailers
-
franchise
-
exclusive distributio
-
channels in individual market
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