MKT315 Quiz 2 Questions and Answers. Complete Solutions Guide.

Quizz 2 1.- Examples of neuromarketing research are: Brain activity Emotional response to an ad or product Eye movement tracking All of the above 2.- What is market segmentation? Dividing the entire market into groups of consumers 3.- Which of the following does not cover marketing data: Customer 4.- Demographics, trends, buying habits, competition, and industry environments are the part of: Marketing data 5.- What are the four positioning statements: -Target market, category, brand promise, the reason to believe -Target market, repositioning, brand promise, the reason to believe -Marketing research, category, brand promise, the reason to believe -Target market, category, data collection, the reason to believe 6.- Psychographic segmentation narrows segments of the market by: Act and thinking of customer 7.- Which is the proper sequence of the marketing research process: Identify the Problem - Develop the Research Plan - Conduct Research - Analyze Data and Report Findings - Take Action 8.- Geographic segmentation narrows the market by: Location 9.- The likert scale comes un