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MKT315 Question and answers 2023

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Quizz 2 1.- Examples of neuromarketing research are: Brain activity Emotional response to an ad or product Eye movement tracking All of the above 2.- What is market segmentation? Dividing the entire market into groups of consumers 3.- Which of the following does not cover marketing data: Customer 4.- Demographics, trends, buying habits, competition, and industry environments are the part of: Marketing data 5.- What are the four positioning statements: -Target market, category, brand promise, the reason to believe -Target market, repositioning, brand promise, the reason to believe -Marketing research, category, brand promise, the reason to believe -Target market, category, data c

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Grand Canyon University
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MKT 315








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