Conor Cunningham P2 P4
Task 2
a) Prepare an Information Report on how the course has been marketed. Incorporate
your diagrams from part (ii). You will need to state your intended audience and why
this method is appropriate. (P2)
b) Write up a formal report to Mr Matthews evaluating the corporate communications
from the College which has been used to promote the course you have identified in
P2. (P4)
The marketing of BTEC Level 3 in Business
Author; Conor Cunningham
Date; 15th October 2015
,Conor Cunningham P2 P4
Contents Page
Page 3 – 1.0 Introduction
Page 3 – 2.0 Terms of Reference
Page 3 – 3.0 Procedures
Page 4 – 4.0 Findings
Page 10 – 5.0 Conclusions
Page 11 – 6.0 Recommendations
Page 11 – 7.0 Appendices
, Conor Cunningham P2 P4
1.0 Introduction
A report has been requested which gathers information into the effectiveness of the
marketing of the BTEC Level 3 in Business within the Southern Regional College. Information
from a range of materials and sources will be analysed and evaluated.
This report will look at how the course has been marketed, the application/enrolment
figures for the course, how effective the marketing of the course is, the way in which SRC
measure the effectiveness of marketing and what corporate communications from SRC have
been used to promote the course. The aim and objective of this report is to look at the
current marketing of the course and the different ways in which SRC ensure the marketing
of the course is effective.
2.0 Terms of Reference
The intended audience for this report is the marketing department who will be presented
with this report at an upcoming meeting. This report is an appropriate method to use as it
includes text, graphs, images and tables which will give the marketing department a clear
analysis of the effectiveness of the marketing for the BTEC Level 3 in business.
3.0 Procedures
In order to gather the information, 20 candidates were asked and completed a
questionnaire (Appendix 1). All of these candidates were students currently on the BTEC
Level 3 in Business (SRC). Secondary research has been conducted as to how the course has
been marketed which included the effectiveness of this marketing. A talk was also
presented from the head of marketing which outlined the main ways in which the college
promotes its courses (Appendix 2). This report is examining the marketing of the BTEC Level
3 in Business as well as the effectiveness of this marketing. Corporate communications used
by SRC to promote the course will also be looked at carefully. The main findings have been
summarised in a PowerPoint as well as this evaluative report.
Task 2
a) Prepare an Information Report on how the course has been marketed. Incorporate
your diagrams from part (ii). You will need to state your intended audience and why
this method is appropriate. (P2)
b) Write up a formal report to Mr Matthews evaluating the corporate communications
from the College which has been used to promote the course you have identified in
P2. (P4)
The marketing of BTEC Level 3 in Business
Author; Conor Cunningham
Date; 15th October 2015
,Conor Cunningham P2 P4
Contents Page
Page 3 – 1.0 Introduction
Page 3 – 2.0 Terms of Reference
Page 3 – 3.0 Procedures
Page 4 – 4.0 Findings
Page 10 – 5.0 Conclusions
Page 11 – 6.0 Recommendations
Page 11 – 7.0 Appendices
, Conor Cunningham P2 P4
1.0 Introduction
A report has been requested which gathers information into the effectiveness of the
marketing of the BTEC Level 3 in Business within the Southern Regional College. Information
from a range of materials and sources will be analysed and evaluated.
This report will look at how the course has been marketed, the application/enrolment
figures for the course, how effective the marketing of the course is, the way in which SRC
measure the effectiveness of marketing and what corporate communications from SRC have
been used to promote the course. The aim and objective of this report is to look at the
current marketing of the course and the different ways in which SRC ensure the marketing
of the course is effective.
2.0 Terms of Reference
The intended audience for this report is the marketing department who will be presented
with this report at an upcoming meeting. This report is an appropriate method to use as it
includes text, graphs, images and tables which will give the marketing department a clear
analysis of the effectiveness of the marketing for the BTEC Level 3 in business.
3.0 Procedures
In order to gather the information, 20 candidates were asked and completed a
questionnaire (Appendix 1). All of these candidates were students currently on the BTEC
Level 3 in Business (SRC). Secondary research has been conducted as to how the course has
been marketed which included the effectiveness of this marketing. A talk was also
presented from the head of marketing which outlined the main ways in which the college
promotes its courses (Appendix 2). This report is examining the marketing of the BTEC Level
3 in Business as well as the effectiveness of this marketing. Corporate communications used
by SRC to promote the course will also be looked at carefully. The main findings have been
summarised in a PowerPoint as well as this evaluative report.
