P1 M1 D1
Unit – 4 (Business Communication)
BTEC National Diploma In Business Level 3
The Date
Author: Your Name
Your Teacher
1
,Unit 4: Business Communication P1 M1 D1
Unit 4 Business Communication
To:
From:
Date:
Ref:
On completion of this unit I should:
1) Understand different types of business information
2) Be able to present business information effectively.
3) Understand the issues and constraints in relation to the use of business information
in organisations.
4) Know how to communicate business information using appropriate methods.
Task 1:
a) Explain different types of business information, their sources and purposes.
b) Analyse different types of business information and their sources.
c) Evaluate the appropriateness of business information used to make strategic decisions.
1.0 Introduction
I have recently set up a small business called ‘’Durlem Communications”. The
Entrepreneurs’ Forum has employed me to do advise people setting up in business on the
importance of effective communications. Essentially, I will produce a pack of resources using
a variety of media that not only explain about communication but also give practical
examples.
2.0 Terms of reference
In this report I have been asked explain and analyse different types of business information,
their sources and purposes. Afterwards I will evaluate the appropriateness of business
information used to make strategic decisions. I will use the Internet, Moodle and my
Business Textbook to collect information for this report.
2
, Unit 4: Business Communication P1 M1 D1
3.0 No Benefit of Doubt
Londis
Londis – is a corner shop, franchise members – all independently owned – the which it is being sent. Choice of
business operating in the UK and Ireland. prime objective of the company is to offer communication channel and style of
Each store stocks a range of everyday excellent marketing, purchasing, store communicating also affects
items such as groceries, toiletries, alcoholic development, IT and supply chain support communication. So, there is variety of
and soft drinks, tobacco products, to allow them to grow their businesses and types of communication to present
newspapers, etc… secure their futures in today’s rapidly information, such as:
expanding convenience market.
Verbal: Speaking verbal to someone is
Business communication speaking out loud. This includes
talking face to face, in a meeting or in
Communication – is the exchange of ideas, an interview.
opinions and information through written Written: Written communication has a
or spoken words, symbols or actions. great significance in today’s business
There are many types of business world. Effective written
communication writing methods and styles communication is essential for
that influence how businesses like Londis preparing worthy promotional
communicate with each other, materials for business development.
Londis was established in 1959 by a group governemrnts and share information with On-screen: Screen based
of progressive independent retail grocers people. communication is communication that
who had the aim of establishing a fully is displayed on a screen. Screens can
operational delivered wholesale company People and businesses communicate with include: TV screens, Computer
owned jointly by the retailers it each other in a number of ways that screens, etc…
served. Now, with approximately 2,000 depend upon the message and its context in
3