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Samenvatting Consumentengedrag, de basis Druk 6

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Samenvatting met globale aspecten van het boek Consumentengedrag, de basis van Weber. ISBN: 9974 Druk 6

Institution
NHL Stenden Hogeschool (NHL)
Course
Consumentengedrag (BL101615)








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Andre Weber Consumentengedrag, de basis
  • 13 mei 2019
  • 9789001899974
  • 6

Written for

Institution
NHL Stenden Hogeschool (NHL)
Study
Ondernemerschap & Retail Management
Course
Consumentengedrag (BL101615)
All documents for this subject (15)

Document information

Summarized whole book?
Yes
Uploaded on
December 23, 2022
Number of pages
10
Written in
2022/2023
Type
Summary

Subjects

  • consumentengedrag
  • maslow
  • alderfer
  • erg theorie
  • beslissingsproces
  • aankoopbeslissingen
  • marketingstrategieën
  • weber
  • big five persoonlijkheidstheorie

Content preview

Consumentengedrag, de basis

Weber, A.

ISBN: 9789001899974

Druk: 6

Inhoudsopgave
Hoofdstuk 1 Inleiding.............................................................................................................................2
Hoofdstuk 2 Sociale invloeden op consumentengedrag.........................................................................3
Hoofdstuk 3 Persoonlijkheid en emoties................................................................................................5
Hoofdstuk 4 Motieven en attitudes........................................................................................................7
Hoofdstuk 5 Het beslissingsproces van consumenten............................................................................8
Hoofdstuk 6 Groepsdynamica en beslissingen van groepen................................................................10
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