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A2 Chapter 35 Analysis of published accounts
See case study page 505 ­ Cola Giants


** NB See Chapter 30 for profitability & liquidity ratios **

Interpreting Company performance

Classification of accounting ratios

1. Profitability ratios:
Compare profits with sales revenue and capital employed.
• GPM (See Ch 30)
• NPM/OPM (See Ch 30)
• ROCE

2. Liquidity ratios:
Reflect how easily the firm can pay off its current liabilities.
• Current ratio (See Ch 30)
• Acid test ratio (See Ch 30)

3. Financial efficiency ratios:
Indicate how efficiently a business is using its resources and
collecting debts.
• Inventory turnover ratio
• (Other inventory ratios not examinable)
• Days' sales in receivables ratio

4. Shareholder ratios:
Assess the rate of return on shareholders' investments.
• Dividend yield ratio (& Dividend per share)
• Dividend cover ratio
• Price/earnings ratio (& earnings per share)

5. Gearing ratios:
Examine the extent to which operations are financed by long­term
loans. Thus these indicate the business's financial strategy.
• Gearing ratio (%)
• (Others not examinable)

, 1. Profitability ratios:
Compare profits with sales revenue and capital employed.
Reflect efficiency of management in terms of turning a profit from
sales and capital employed.
See Ch 30 for GPM & NPM/OPM. Activity 35.1 page 506


Return on capital employed (ROCE)
ROCE (%) = operating or net profit before tax x 100
capital employed


Capital employed = (non­current assets + current assets) ­ current
liabilities OR
Capital employed = non­current liabilities + shareholders' equity
See example page 506


ROCE is often referred to as the primary efficiency ratio ­ it
compares profit made with the money invested into the business.
This ratio is likely to compared with:
• Previous year's results.
• Other businesses in the same industry.
• Bank interest rates (could more have been made at less risk at
the bank?)
• Cost of borrowing ­ if the funds were borrowed at a higher rate,
returns to shareholders would decrease.
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