P6
‘Develop a coherent marketing mix for a new
product or service’
For this task I am going to explain what the marketing
mix is and why its important for a business. Then
further I will explain in details what is the 4Ps that
marketing mix consists on and give some examples to
make it clear.
, What is meant by the term ‘marketing
mix’?
• The marketing mix refers to the set of actions, or
tactics, that a company uses to promote its brand
or product in the market. Marketing mix consists
in 4Ps: Product, Price, Promotion and Place which
are the 4 elements that form the right
combination to help the business to get better
and improve the income. All the elements of the
marketing mix influence each other and they
make up the business plan for a company, and if
its handled right, it can give a great success for
the company. But handled wrong the business
could take years to recover so it requires a lot of
understanding,
‘Develop a coherent marketing mix for a new
product or service’
For this task I am going to explain what the marketing
mix is and why its important for a business. Then
further I will explain in details what is the 4Ps that
marketing mix consists on and give some examples to
make it clear.
, What is meant by the term ‘marketing
mix’?
• The marketing mix refers to the set of actions, or
tactics, that a company uses to promote its brand
or product in the market. Marketing mix consists
in 4Ps: Product, Price, Promotion and Place which
are the 4 elements that form the right
combination to help the business to get better
and improve the income. All the elements of the
marketing mix influence each other and they
make up the business plan for a company, and if
its handled right, it can give a great success for
the company. But handled wrong the business
could take years to recover so it requires a lot of
understanding,
