Summary Chapter 9: Marketing

AQA Business Year 1 Calculation Worksheets


Name: Marcella Carla Arifin

9. Marketing data Mark: /14

In a market town there are three estate agents. The sales revenue for these are shown below.

2014 (£s) 2015 (£s)
Jones & Jones 180 000 170 000
MyMove 240 000 285 000
Properties First 360 000 380 000
The property ladder 195 000 180 000
1. What was the size of the market by value in 2014? /2 marks
Total market = total sales revenue of all estate agents
Total market = 180,000 + 240,000 + 360,000 + 195,000
Total market by value = £975,000

2. What is the market growth between 2014 and 2015? /2 marks
Total market by value in 2014 = £975,000
Total market by value in 2015 = £1,015,000

Market growth = [(1,015,000 – 975,000)/975,000] x 100%
Market growth = (40,000/975,000) x 100%
Market growth = 4.1%

3. What was the market share of Jones & Jones in 2014? /2 marks
Market share = (sales revenue/total market) x 100%
Market share = (180,000/975,000) x 100%
Market share = 18.5%

4. What was the market share of Properties First in 2015? /2 marks
Market share = (sales revenue/total market) x 100%
Market share = (380,000/1,015,000) x 100%
Market share = 37.4%

5. What % sales growth did MyMove experience between 2014 and 2015? /2 marks
Sales growth = [(sales in 2015 – sales in 2014)/sales in 2014] x 100%
Sales growth = [(285,000 – 240,000)/240,000] x 100%
Sales growth = (45,000/240,000) x 100%
Sales growth = 18.75%

6. What was the property ladder’s market share in 2014 and 2015? /4 marks

2014


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