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PSY 394 Final Exam Prep | 50 Questions with 100% Correct Answers | Updated & Verified
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According to lecture, the process of consumer cognitive decision making concludes: - long after a product is purchased According to your text, the term "intelligent agents" refers to: - software programs that filter a consumer's past behaviors to make purchase recommendations Psychologist Jeopardy: This researcher proposed The 80/20 Rule - Who is Juran? Psychologist Jeopardy: This researcher proposed the theory of social comparison. - Who is Festinger? One of the criteria for fear appeals to be effective in advertising is: - a low to moderate level of fear Concept Jeopardy: These are mental short cuts or rules of thumb. - What are heuristics?
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PSY 394
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PSY 394
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