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Summary Managing Business Strategically (BMSM08)

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This is an in-depth summary of the whole course content required for the exam and lecture preparations. It includes all pre-work modules, lecture notes, and workshop notes. It was written by a cum laude RSM student.

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November 3, 2022
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164
Written in
2022/2023
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Skills Module 1

Prework 1

Distinguish between problems and opportunities




• Overarching objective: most important objective
• Real strategic opportunities cause an opportunity gap

Analyze problems by answering three questions




Case analysis example:
1. What’s the problem?
o Performance objective: profit
o Was there a profit gap? 52 million

,
,To identify the problem,
1. Define overarching objective: PROFIT
2. Measure realized profit
3. To understand problem gap, deconstruct performance into its drivers
4. Prioritize large subgaps
5. Continue until no meaningful differences between subgaps




2. Where does the problem exist?

, To segment the problem,
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