BTEC Business Unit 1 Assignment 1 (Distinction)

Features contributing to the
success of contrasting businesses
Rihtik Sohal
P1:A1 Features of contrasting business businesses 4
Kingfisher 4
Ownership and liability: 4
Purposes - Aims, Mission Statement: 4
Sectors: 4
Scope: 5
Size: 5
Reasons for success: 5
P2:A2 Stakeholders and their influence 5
Internal stakeholders: 5
Manager: 5
Employees: 6
Owners: 6
Shareholders: 6
External Stakeholders: 6
Suppliers: 6
Customers: 7
Local, regional, international communities: 7
Lenders: 7
Competitors: 7
Debtors/Creditor: 7
Government: 7
Interest groups: 8
A3: Effective Business Communications: 8
Internal communication: 8
Communication with Stakeholders: 9
Communication with Shareholders: 9

, 1

P1:A1 Features of contrasting business businesses 10
Barnardos 10
Ownership and liability: 10
Purposes - Aims, Mission Statement: 10
Sectors: 10
Scope: 11
Size: 11
Reasons for success: 11
P2:A2 Stakeholders and their influence 12

Internal stakeholders: 12
Managers: 12
Employees: 12
Owners: 12
External Stakeholders: 12
Suppliers: 12
Customers: 12
Local, regional, international communities: 13
Lenders: 13
Competitors: 13
Debtors/Creditors: 13
Government: 13
Interest groups/pressure groups: 14
A3: Effective Business Communications: 14
Internal communication: 14
Communications with stakeholders: 14
Communication with stakeholders: 14
B1: Structures and Organisations 15
Kingfisher 15
General structure and First layer: 15
Second layer: 15
Third layer: 15
Fourth layer: 15
The fourth layer(Data): 15

, 2

The fourth layer(Digital product and platform): 16
The fourth layer(Marketing): 16
The fourth layer(e-Commerce): 16
The fourth layer(Digital Delivery): 16
The fourth layer(Digital experience): 16
B2: Aims and objectives 17
Market Dominance: 17
Continuous Innovation: 17
Growth: 17
Smart targets: 18
Specific: 18
Measurable: 18
Achievable: 18
Realistic: 18
Timed: 19
B1: Structures and Organisations 19
Barnardos 19
General Structure of the company: 19
First layer: 19
Second layer: 19
Third layer: 20
Fourth layer: 20
The fourth layer(IT): 20
The fourth layer(Finance): 20
The fourth layer(communications team): 20
Fifth layer: 21
B2: Aims and objectives 21
Service provision: 21
Value for money: 21
Cost control: 22
Specific: 22
Measurable: 22
Achievable: 22
Realistic: 22

, 3

Timed: 22
M1: The relationship and communication with stakeholders of two
contrasting businesses 24
Kingfisher: 24
Barnardos: 26
M2: Analysis of the structures of two contrasting businesses 29
Kingfisher: 29
Barnardos: 29
AB.D1 Evaluation of the reasons for the success of two contrasting
businesses 32
Kingfisher: 32
Barnardos: 32
Comparison: 33
Bibliography: 35