Analys ing the strateg ic positio n of a busines s
INCOME STATEMENT :
SWOT ANALYSIS : Internal lhfllllhlls STRATAGEY
'
: Mouthe business intends
oncorvpomate Objectives
:
tsacheuelts objectives
aim nllllhlll
Rnesrsllhlsfonsnsnt
-
wguauyb.mg tenon
-
-
_
tennrlhlsm _
macrebysenisr management ② cost of souls / production
the businesses DWMWB.MN
↓ ↓
-
-
poonpenssnmance eg : _
ectenaergnseuthuiataneouen Mission
-
neuuieaaen -
enter international manner genuine manufacturing
-
business culture -
acbptcostmlhlmtsatbnstmat.com conponaieobj industry MOMMY
external influences rebnanclthebtlstnls.rs
③ Cfthsssprbflt
-
onconpomate objectives : -
Mamas • • M ˢˢⁿ M ᵗ
internal functional ☐b)eaves
_
gerateogeneecommy neueniie -
cost of sales
TACTIC sllpbontracnllremlntafspeoyrc
④ bcpetnses
:
-
cftstscupnlces
ertenal
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technological change targets enouuauaeunue
migration
r-cononlnhlacts-ostenaeugatea-eosurus.in
usually long term
- -
-
management spare ③ baptismal ectnasmdarany mission -
overall purpose
business
/ items
eg : Relocate staff from takeover
-
-
ctboselseatesnsinanetumaneret wbbn-theownauaspenat.AM One off occurrences
08th business baptismal -7 entire businesses conthslegi.soveosanass.lt
-
identify specific east savings
cllnrsoncssars statements 08mmol business noeincontnsieg : anatwral disaster
iauncnnersnarraingcanvpaen ere-naonaans.my →
-
-
business intends to
determine detailed closure plan
⑥ operating profits
-
achieve
corporate objectives more precise
-
anclclltculea statements
◦
pmgu-qenenatedfmmaay.to day enacting
fauns / goats
⑦ finance income
income from financial institutions
③ finance costs
LIQUIDITY RATIO
:
atsohnsuuvgclsthlcllhhlhtmatts EFFICIENCY RATIOS : STRENGHSTWEAHNESSESDFRA : cost of Downswing money
online balance sheet
INVENTORY : -
income statement
strengths weaknesses
⑨ profit before tax
current assets :- cvnnentllcusuuties - balance shut
fopenatuvgpnsfts + financial income) -
financial costs = pnsstblfonetcuc
limitations of frnancial
ssnecastingowrapeanneng
- -
the www.ynatbshswsthlabmtyosthlbwsmess
CA 's
costogrgsordssond -
budgeting
statements
⑤ taooatisn
e-opayw-ssnsnte-enmcuswswgw-ssmntt.mn historical lnssnthattsn
-
_
measurement and operating conponatisntoucpcudonpvbflt
thereabouts 2. landittsramatib inventories -
quantitative analysis
measures the nvuntsenageunespenigeana
HMMMM ① prbfltfonyecn
Whᵈ°UdMˢˢM9
-
-
business slllsanclhlrstacesrtsenuentony communication used fsntsmgtentn investment GrDWth
gyaepwggitgvgune
/
seasonal factors affecting the ,
PROFIT RATIOS contnaeogpengsnmanceancl
-
-
:
costs financial data anaraeuebpmeht
income statement
PAYABLES : -
1. GP RATIO -
thenvgnlnthl better -
balance sheet
-
inter -
frnmcompanvso.rs
-
apencentacse -
indications-8 warranty
BALANCE SHEET :
lnohcattsnofouenau
profitability
-
op÷ revenue tnaclepcusablls
✗ 365
this www.nvgnugnt-sthlhltcltbmshvpsbetwlln nehlnue Costas sales -
and decision marring noncurrent assets / food costs
andvc 's unclean indicate muumuu the business has
continued itsvc 's
Shsutsmuumcuvyclclltsonowhlnaoteht '
-
enoncllnoinacehduvglvallcllty
takes the company transits summers .
land
2. OPERATING / NET PROFIT RATIO onthllhcrdml statement the illsttvatrahloullclblsthe business buildings
GEARING R.AT/D 0nthlbowanceshllt
-
machinery
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RECIEVABLES : -
income statement Wa ÷ capital employed Sutures
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) vehicles
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Generated shsmtneaaytodaythadurgosabwswus.rs
precancerous
✗ 365 ② unnerve assets
annoy thenar identifies the proportion of capital -
asnsnttlhtmrassltthatuwhlohangeovhlr
heaume employed that bound to the bank thelhacluvgigecin
3. RETURN ON CAPITAL EMPLOYED ROCE -
income statement
www.mgu-tallsthloombanyto-bowahclshllt
shows
[
www.onllsnlclllcuswsoperratincspmflt
collect Altststhatcneoeuedby customers
Uh
✗ "◦ ° WHY WOULD A BUSINESS UESEA BALANCE SHEET :
capital employed ③
www.wwbwttlsthlncltbbowsathsm
cansnscuthewaueeogthebusinessandu-s.ws nth
-
Cltsclneclltststhcttchlpcllcllnpohtonhnflll
oanbellseareoiclentigy successful the businesses senenge-nsanaweanness.es
-
using -
its capital lnvpbltlcltdrgenehateopenatumgpnsgit Within the business dtlhlhgbhlthctclllvg Glan
eleanenoucatisnonnsuebhebllslhlsswsnowslnglts ④ retainment assets
/ ttatsuhthls
-
capital
can current assets
-
cunnentuatsuttes
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-
+ = assets
- = liabilities
⑤ nsncuhhlntllatslhtils
CDRECDMPITANCIES : ELKIWGTDWSTRIPLEBOTTDMUNE : SHDRTERMAND LONGTERM PERFORMANCE : bmgtenmowngsnuatwrg-eoabaeub.am
a- is something wwwohiethata
business ltls away 08 assessing business performance long
-
tennrirwsm →
negenstrsasenaeagey ⑥ nltasslts
based on thhlllthpsntrantcehlas : pmflt.peo-D.tl
-1cL)
well
was , onwards , srunategecaivy .
and
Where conponatbnspnbnu-iseb.mg -
term
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tank
www.tmene-souenshsne-e-enmgcunsance
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wracking smuusthewavueosassetsoftenauwrabwt.us
thaclltisnaibottomeineispnsgit
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the
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www.beenp-ayedb.usinesssucess stone tenmirusm → describes the tenancy
mcuanusatisnwwuchisaways.es measuring -
tenth
companiestrofsalssnstnsnt ⑦ autumn
-
e-oeoueauu-ygcunsouenn.mg
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term investments which -
amount of
Made uposrsnanecaprtarara the
tenmpnoflt
theorem to measure the financial , social and
mayonmaynoiegenenatesnsnt
-
→ .
pnsfltsoulnpnehswsyeansplhbaoft.MU
Accumulated
enlllnsmehtoupenepnrmanceograbllsinlssouena
.
sunaranu-ees-sbothanetenms.ws fsnothsultn earn
-
when used _ investment and
thethneehey conditions
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business gsnstnatcvgllsthatcompahlls expansion
lvseitoencneaseltrergrbcilthof their business .
I Asesitprbuicte customer
benefits ? differences :
2 bit eas.yfsncompetitom.to
imitate ? long tenminism short tenmanrsm
-
-
3 oanitbeiehenargedevwdlvyto emphasises invest emphasises Enacting
- -
-
and manners ?
many products mints -
ernpnisesescompet -
focuses on Susanna winepress
- -
CRITISISMSOF CORE COMPETENCIES :
business butty tneateclrasacllfect
outsourcing nasoratmcvged
-
over zealous
- -
competitiveness
-
seenasan acceptable mathlnthanaeegitin -
.
approach to business Atestmatagey infrastructure :
aygicuu-e-oiaentifyconecompltencvsthat.am Genuinely
.
i t is essential fsn businesses to be able to
-
-
fausunsronsader -
famous auctteruy
Unione -
rsocicuandenunon -
economic growth operate this includes thawsPont
. .
possible fsnrabllsthlssto become complacent about its customer retention
communications and energy supply
-
-
Mental concerns
.
www.ne-eene-rsniannsun
.
infrastructure can help cutetermine the
-
CDM competencies . -
how the businesses presented
businesses
-
entire media
supply chains
competitiveness of countries .
-
adnenetollaglsiatisn -
the Un government puts large amount
08 funding into transport log
-
human nights .
: HS2 . high
KAPLAN + NDRTD.WS : eauautyanaauinsity and
speed network linking the south
-
month HS2 can be seen as a warty project
.
up
to showcase that the Un are catching
to other countries eg : China .
-
carbon footprint
single use piastres
-
pawn oil
international tirade
-
'
.
-
wastage levels
-
santnaou the Un government is a keen supporter of
-
CO2 emissions intonational trickle that brings many
water /
ounravauty benefits to the UK the Un economy is ireny
-
.
Open Which means that et
-
renewable energy 1 ' nulls meanly
balance sheet + income statement
on made and imports and ecpont.rs as a
-
-
costs of the business / Pnofhtmanjrns
-
Stowmarket : snanepnlces / outlands
hlcfhprbponttsn Of production .
-
top clown approach
-
stantswuthbhemvssisneuhduvsis.tn
08th business legislation ? competition taut :
urinates business labour laws :
-
identifies hlypenfsnmancllhcllcatons _
www.ananegulae-isnswwucnthebllsinlss
-
gsulnrhlntclllmsfsnfhllelhdfclln competition
lhclllldllcll labour laws
:
fnsmifsuncllffehlht Perspectives waste comply with
-
protect businesses -1 consumers from competitive the
this aspea-ofempblfmlhtllglslatbnnlflns.to
-
emphasises importance 08mn financial
- -
itcanbeusearasanoppotiinrtyonseenasa practices
measures threat -
zmaenaneas : -
counteracting nights and obligations 08 lndlllclllalllmpblflls
cbmwrahtmahhltpostt.mn
egr.eauautiesact.org
-
therblesogiegisiatisn ante MDltᵈtMPMctⁿˢ
:
protects the employees against discrimination
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cclhhlflngollt business lntheuusnhpeacecltrallstragesog employment
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broader memos business -
darrgenostrsomany competition act 1998
performances up , 's
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tsnstlctowstoomlnsfnsmhanmflllbllslhlss lg : bMMˢˢDMʰⁿ°n impact → employment laws imposes additional
needtsnaue balance lnsuneslmpbltllsahlthlatldfawwy.ms Prohibits anlsacthllthlht _
www.pengsnmance conduct MkhhaˢaaamaoM9GMᵗ°n costs aol.me business because they named spend
- -
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measurements towing between enefsun Abomination , recruitment
and pray
actcuennaemsneyonenaening
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pnswclespnstectbntothelhlllst.am and competition MMM
perspectives ns.teasy
cannerpnegueateneeatisnships between employees
-
eenem
-
senior management Malton
-
lnusuueseuenyoneinthe
-
theinvpact → competition wave affects businesses and employers
business maysttlltsetorconclnn
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positively clsltlstabllshlsrabllslhlsscllltllhl
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nots eauuthfinancancvae environmental laws : which maintains competition _ Allsulhg businesses collective ecusounecuu :
chosen performance towhpmulanddlhlh.mn Ohdlntdhllnalnasttbmtlh these www.appwy-eotheopenatisnsogurctus-rwal
YᵗhlbMMˢˢ the environmental protection
ac t 1991 :
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needs ☐empowered eg : competition relations including made
anaeouuctuuebrangrning
imposes aautyoscaneonanypens.sn
.
.
regularly tdbews.fm deals
www.wmpone-s.pnsaucesanceneep.setc . _ .
mcuuesapensonlvovsteistheycbnt deposit the natural environment : egienadeeinrsnact 1984
waste safely .
the shift from non renewable energy - auenaaeiunesnsanenlaunecltiihotdrasecnlt
impact → environmental regulations can production using methods such as coal to baustbefsneealllngastnlhe
Mclure employment and productivity by renewable energy such as wind , solar etc
enewbnhplacese-anclanas.name increased
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small amounts canincneasebllsuhlss impact →
nlswtsungneatenmsnogcostsswgntbybut.me
fnsmtheursntptaceiunicn
.
benefits largely
lawsuits
outweigh the costs .
Regulation of Mlcfn profile industries
:
some industries in the u n ane regulated
THEIMPACTOFGOVERMENTPDUCYDN : closely because of their potential to act
then regulation of thee fair competition :
against the interests of customers or
Regulation ogmclhhlts : the economy
-
set standards for an incurstiny
Ability to damage
.
aim : -
cnlaterrgsneeanclfain competition -
Avoid consumers being ours Detect .
consult with people I conduct nlseanch
1
regulations8 MGM DMfill businesses :
-
-
banting + finance noise industry profile
tlc t support consumers financial
+ support
privatised momPontus to DM
- -
customers
imposing windfall traces : traces on profits
-
business self -
regulation that are considered to be wassure and they
anemone Ullery to be incanned if the business
was too much Monnet power .
Contns.wwrgpmcls : this action by regulators
includes price rises to the unhur t
uniting
hate of infraction .
Restricting notes of return using ROCE
: can
Pnllhlnt businesses earning bossthe pmfits
which Dhlllents them from changing customers
①Closure pntcls
Unbundled actors : allows new entrants
regulation
to a specific manner to name access to the faculties
to
08 lasting Prbrowans which may be ellfflcult
duplicate .
?⃝ :
INCOME STATEMENT :
SWOT ANALYSIS : Internal lhfllllhlls STRATAGEY
'
: Mouthe business intends
oncorvpomate Objectives
:
tsacheuelts objectives
aim nllllhlll
Rnesrsllhlsfonsnsnt
-
wguauyb.mg tenon
-
-
_
tennrlhlsm _
macrebysenisr management ② cost of souls / production
the businesses DWMWB.MN
↓ ↓
-
-
poonpenssnmance eg : _
ectenaergnseuthuiataneouen Mission
-
neuuieaaen -
enter international manner genuine manufacturing
-
business culture -
acbptcostmlhlmtsatbnstmat.com conponaieobj industry MOMMY
external influences rebnanclthebtlstnls.rs
③ Cfthsssprbflt
-
onconpomate objectives : -
Mamas • • M ˢˢⁿ M ᵗ
internal functional ☐b)eaves
_
gerateogeneecommy neueniie -
cost of sales
TACTIC sllpbontracnllremlntafspeoyrc
④ bcpetnses
:
-
cftstscupnlces
ertenal
-
technological change targets enouuauaeunue
migration
r-cononlnhlacts-ostenaeugatea-eosurus.in
usually long term
- -
-
management spare ③ baptismal ectnasmdarany mission -
overall purpose
business
/ items
eg : Relocate staff from takeover
-
-
ctboselseatesnsinanetumaneret wbbn-theownauaspenat.AM One off occurrences
08th business baptismal -7 entire businesses conthslegi.soveosanass.lt
-
identify specific east savings
cllnrsoncssars statements 08mmol business noeincontnsieg : anatwral disaster
iauncnnersnarraingcanvpaen ere-naonaans.my →
-
-
business intends to
determine detailed closure plan
⑥ operating profits
-
achieve
corporate objectives more precise
-
anclclltculea statements
◦
pmgu-qenenatedfmmaay.to day enacting
fauns / goats
⑦ finance income
income from financial institutions
③ finance costs
LIQUIDITY RATIO
:
atsohnsuuvgclsthlcllhhlhtmatts EFFICIENCY RATIOS : STRENGHSTWEAHNESSESDFRA : cost of Downswing money
online balance sheet
INVENTORY : -
income statement
strengths weaknesses
⑨ profit before tax
current assets :- cvnnentllcusuuties - balance shut
fopenatuvgpnsfts + financial income) -
financial costs = pnsstblfonetcuc
limitations of frnancial
ssnecastingowrapeanneng
- -
the www.ynatbshswsthlabmtyosthlbwsmess
CA 's
costogrgsordssond -
budgeting
statements
⑤ taooatisn
e-opayw-ssnsnte-enmcuswswgw-ssmntt.mn historical lnssnthattsn
-
_
measurement and operating conponatisntoucpcudonpvbflt
thereabouts 2. landittsramatib inventories -
quantitative analysis
measures the nvuntsenageunespenigeana
HMMMM ① prbfltfonyecn
Whᵈ°UdMˢˢM9
-
-
business slllsanclhlrstacesrtsenuentony communication used fsntsmgtentn investment GrDWth
gyaepwggitgvgune
/
seasonal factors affecting the ,
PROFIT RATIOS contnaeogpengsnmanceancl
-
-
:
costs financial data anaraeuebpmeht
income statement
PAYABLES : -
1. GP RATIO -
thenvgnlnthl better -
balance sheet
-
inter -
frnmcompanvso.rs
-
apencentacse -
indications-8 warranty
BALANCE SHEET :
lnohcattsnofouenau
profitability
-
op÷ revenue tnaclepcusablls
✗ 365
this www.nvgnugnt-sthlhltcltbmshvpsbetwlln nehlnue Costas sales -
and decision marring noncurrent assets / food costs
andvc 's unclean indicate muumuu the business has
continued itsvc 's
Shsutsmuumcuvyclclltsonowhlnaoteht '
-
enoncllnoinacehduvglvallcllty
takes the company transits summers .
land
2. OPERATING / NET PROFIT RATIO onthllhcrdml statement the illsttvatrahloullclblsthe business buildings
GEARING R.AT/D 0nthlbowanceshllt
-
machinery
☐Plnclttncspmflt
RECIEVABLES : -
income statement Wa ÷ capital employed Sutures
✗ 100
-
balance shut ✗ 100 = % equipment
Revenue
) vehicles
shstwsthechffehlncebltwllnneuenueandcos.es that one [capital lmbbytd-totallantY-mnwhhlhthhbht.ws
Generated shsmtneaaytodaythadurgosabwswus.rs
precancerous
✗ 365 ② unnerve assets
annoy thenar identifies the proportion of capital -
asnsnttlhtmrassltthatuwhlohangeovhlr
heaume employed that bound to the bank thelhacluvgigecin
3. RETURN ON CAPITAL EMPLOYED ROCE -
income statement
www.mgu-tallsthloombanyto-bowahclshllt
shows
[
www.onllsnlclllcuswsoperratincspmflt
collect Altststhatcneoeuedby customers
Uh
✗ "◦ ° WHY WOULD A BUSINESS UESEA BALANCE SHEET :
capital employed ③
www.wwbwttlsthlncltbbowsathsm
cansnscuthewaueeogthebusinessandu-s.ws nth
-
Cltsclneclltststhcttchlpcllcllnpohtonhnflll
oanbellseareoiclentigy successful the businesses senenge-nsanaweanness.es
-
using -
its capital lnvpbltlcltdrgenehateopenatumgpnsgit Within the business dtlhlhgbhlthctclllvg Glan
eleanenoucatisnonnsuebhebllslhlsswsnowslnglts ④ retainment assets
/ ttatsuhthls
-
capital
can current assets
-
cunnentuatsuttes
Detlsedtoinoucatethetiypeog business
-
+ = assets
- = liabilities
⑤ nsncuhhlntllatslhtils
CDRECDMPITANCIES : ELKIWGTDWSTRIPLEBOTTDMUNE : SHDRTERMAND LONGTERM PERFORMANCE : bmgtenmowngsnuatwrg-eoabaeub.am
a- is something wwwohiethata
business ltls away 08 assessing business performance long
-
tennrirwsm →
negenstrsasenaeagey ⑥ nltasslts
based on thhlllthpsntrantcehlas : pmflt.peo-D.tl
-1cL)
well
was , onwards , srunategecaivy .
and
Where conponatbnspnbnu-iseb.mg -
term
Inca + CA) - ( WCL = NA
tank
www.tmene-souenshsne-e-enmgcunsance
.
wracking smuusthewavueosassetsoftenauwrabwt.us
thaclltisnaibottomeineispnsgit
' .
the
-
www.beenp-ayedb.usinesssucess stone tenmirusm → describes the tenancy
mcuanusatisnwwuchisaways.es measuring -
tenth
companiestrofsalssnstnsnt ⑦ autumn
-
e-oeoueauu-ygcunsouenn.mg
.
term investments which -
amount of
Made uposrsnanecaprtarara the
tenmpnoflt
theorem to measure the financial , social and
mayonmaynoiegenenatesnsnt
-
→ .
pnsfltsoulnpnehswsyeansplhbaoft.MU
Accumulated
enlllnsmehtoupenepnrmanceograbllsinlssouena
.
sunaranu-ees-sbothanetenms.ws fsnothsultn earn
-
when used _ investment and
thethneehey conditions
:
business gsnstnatcvgllsthatcompahlls expansion
lvseitoencneaseltrergrbcilthof their business .
I Asesitprbuicte customer
benefits ? differences :
2 bit eas.yfsncompetitom.to
imitate ? long tenminism short tenmanrsm
-
-
3 oanitbeiehenargedevwdlvyto emphasises invest emphasises Enacting
- -
-
and manners ?
many products mints -
ernpnisesescompet -
focuses on Susanna winepress
- -
CRITISISMSOF CORE COMPETENCIES :
business butty tneateclrasacllfect
outsourcing nasoratmcvged
-
over zealous
- -
competitiveness
-
seenasan acceptable mathlnthanaeegitin -
.
approach to business Atestmatagey infrastructure :
aygicuu-e-oiaentifyconecompltencvsthat.am Genuinely
.
i t is essential fsn businesses to be able to
-
-
fausunsronsader -
famous auctteruy
Unione -
rsocicuandenunon -
economic growth operate this includes thawsPont
. .
possible fsnrabllsthlssto become complacent about its customer retention
communications and energy supply
-
-
Mental concerns
.
www.ne-eene-rsniannsun
.
infrastructure can help cutetermine the
-
CDM competencies . -
how the businesses presented
businesses
-
entire media
supply chains
competitiveness of countries .
-
adnenetollaglsiatisn -
the Un government puts large amount
08 funding into transport log
-
human nights .
: HS2 . high
KAPLAN + NDRTD.WS : eauautyanaauinsity and
speed network linking the south
-
month HS2 can be seen as a warty project
.
up
to showcase that the Un are catching
to other countries eg : China .
-
carbon footprint
single use piastres
-
pawn oil
international tirade
-
'
.
-
wastage levels
-
santnaou the Un government is a keen supporter of
-
CO2 emissions intonational trickle that brings many
water /
ounravauty benefits to the UK the Un economy is ireny
-
.
Open Which means that et
-
renewable energy 1 ' nulls meanly
balance sheet + income statement
on made and imports and ecpont.rs as a
-
-
costs of the business / Pnofhtmanjrns
-
Stowmarket : snanepnlces / outlands
hlcfhprbponttsn Of production .
-
top clown approach
-
stantswuthbhemvssisneuhduvsis.tn
08th business legislation ? competition taut :
urinates business labour laws :
-
identifies hlypenfsnmancllhcllcatons _
www.ananegulae-isnswwucnthebllsinlss
-
gsulnrhlntclllmsfsnfhllelhdfclln competition
lhclllldllcll labour laws
:
fnsmifsuncllffehlht Perspectives waste comply with
-
protect businesses -1 consumers from competitive the
this aspea-ofempblfmlhtllglslatbnnlflns.to
-
emphasises importance 08mn financial
- -
itcanbeusearasanoppotiinrtyonseenasa practices
measures threat -
zmaenaneas : -
counteracting nights and obligations 08 lndlllclllalllmpblflls
cbmwrahtmahhltpostt.mn
egr.eauautiesact.org
-
therblesogiegisiatisn ante MDltᵈtMPMctⁿˢ
:
protects the employees against discrimination
- -
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performances up , 's
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measurements towing between enefsun Abomination , recruitment
and pray
actcuennaemsneyonenaening
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senior management Malton
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theinvpact → competition wave affects businesses and employers
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nots eauuthfinancancvae environmental laws : which maintains competition _ Allsulhg businesses collective ecusounecuu :
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waste safely .
the shift from non renewable energy - auenaaeiunesnsanenlaunecltiihotdrasecnlt
impact → environmental regulations can production using methods such as coal to baustbefsneealllngastnlhe
Mclure employment and productivity by renewable energy such as wind , solar etc
enewbnhplacese-anclanas.name increased
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benefits largely
lawsuits
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Regulation of Mlcfn profile industries
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some industries in the u n ane regulated
THEIMPACTOFGOVERMENTPDUCYDN : closely because of their potential to act
then regulation of thee fair competition :
against the interests of customers or
Regulation ogmclhhlts : the economy
-
set standards for an incurstiny
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.
aim : -
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regulations8 MGM DMfill businesses :
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-
banting + finance noise industry profile
tlc t support consumers financial
+ support
privatised momPontus to DM
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customers
imposing windfall traces : traces on profits
-
business self -
regulation that are considered to be wassure and they
anemone Ullery to be incanned if the business
was too much Monnet power .
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includes price rises to the unhur t
uniting
hate of infraction .
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: can
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which Dhlllents them from changing customers
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regulation
to a specific manner to name access to the faculties
to
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duplicate .
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