Table of contents
Chapter 2 – Overview of qualitative research.....................................................................4
2.1 Why do qualitative research?..................................................................................................4
2.2 What is research?....................................................................................................................4
2.3 Quantitative and qualitative research compared....................................................................5
2.4 Triangulation...........................................................................................................................6
2.5 Research in business and management...................................................................................6
2.6 Rigour and relevance in research............................................................................................6
Chapter 3 – Research Design..............................................................................................8
3.1 Introduction............................................................................................................................8
3.2 Choosing a topic......................................................................................................................8
3.3 Theoretical framework............................................................................................................8
3.4 A model of qualitative research design...................................................................................9
3.4.1 Philosophical assumptions......................................................................................................................9
3.4.2 Research Method....................................................................................................................................9
3.4.3 Data collection technique.......................................................................................................................9
3.4.4 Data analysis approach.........................................................................................................................10
3.4.5 Written record......................................................................................................................................10
3.5 Writing a research proposal..................................................................................................10
3.5.6 A theoretical framework.......................................................................................................................10
3.5.7 A research method................................................................................................................................10
3.5.8 A qualitative data analysis approach....................................................................................................10
Chapter 4 – Philosophical perspectives.............................................................................10
4.1 Underlying assumptions in research......................................................................................10
4.2 Positivist research.................................................................................................................11
Sampling strategies........................................................................................................................................11
4.3 Interpretive research.............................................................................................................11
Differences between positivist and interpretive research...........................................................12
4.4 Critical research.....................................................................................................................13
4.5 Critical realism.......................................................................................................................14
Chapter 5 – Ethics.............................................................................................................14
5.1 The importance of ethics.......................................................................................................14
5.2 Important ethical principles related to research....................................................................14
Golden rule.....................................................................................................................................................14
Honesty..........................................................................................................................................................14
Plagiarism.......................................................................................................................................................14
Informed consent...........................................................................................................................................15
Permission to publish.....................................................................................................................................15
Chapter 6 – Action research..............................................................................................15
6.1 Introduction..........................................................................................................................15
, The Action Research Process.......................................................................................................15
....................................................................................................................................................15
6.2 Approaches to Action Research.............................................................................................16
6.3 Critique of Action Research...................................................................................................17
How to evaluate Action Research Studies...................................................................................17
Chapter 7 – Case study research.......................................................................................17
7.1 Introduction..........................................................................................................................17
7.2 Approaches to Case Study Research......................................................................................18
7.3 Critique of case study research..............................................................................................18
How to evaluate case study research..........................................................................................19
Chapter 8 – Ethnographic research...................................................................................20
8.1 Introduction..........................................................................................................................20
A brief history of ethnographic research.....................................................................................20
8.2 Approaches to ethnographic research...................................................................................21
The holistic school..........................................................................................................................................21
The semiotic school........................................................................................................................................21
Critical ethnography.......................................................................................................................................21
Auto-ethnography..........................................................................................................................................21
Netnography..................................................................................................................................................21
8.3 How to do ethnographic research.........................................................................................21
8.4 Critique of ethnographic research.........................................................................................22
How to evaluate ethnographic research studies.........................................................................22
Chapter 9 – Grounded theory...........................................................................................22
9.1 Introduction..........................................................................................................................23
9.2 Approaches to grounded theory............................................................................................23
How to do grounded theory research.........................................................................................23
9.3 Critique of Grounded Theory.................................................................................................24
How to evaluate Grounded Theory Research Studies..................................................................24
, PART I
Introduction
Chapter 2 – Overview of qualitative research.....................................................................4
2.1 Why do qualitative research?..................................................................................................4
2.2 What is research?....................................................................................................................4
2.3 Quantitative and qualitative research compared....................................................................5
2.4 Triangulation...........................................................................................................................6
2.5 Research in business and management...................................................................................6
2.6 Rigour and relevance in research............................................................................................6
Chapter 3 – Research Design..............................................................................................8
3.1 Introduction............................................................................................................................8
3.2 Choosing a topic......................................................................................................................8
3.3 Theoretical framework............................................................................................................8
3.4 A model of qualitative research design...................................................................................9
3.4.1 Philosophical assumptions......................................................................................................................9
3.4.2 Research Method....................................................................................................................................9
3.4.3 Data collection technique.......................................................................................................................9
3.4.4 Data analysis approach.........................................................................................................................10
3.4.5 Written record......................................................................................................................................10
3.5 Writing a research proposal..................................................................................................10
3.5.6 A theoretical framework.......................................................................................................................10
3.5.7 A research method................................................................................................................................10
3.5.8 A qualitative data analysis approach....................................................................................................10
Chapter 4 – Philosophical perspectives.............................................................................10
4.1 Underlying assumptions in research......................................................................................10
4.2 Positivist research.................................................................................................................11
Sampling strategies........................................................................................................................................11
4.3 Interpretive research.............................................................................................................11
Differences between positivist and interpretive research...........................................................12
4.4 Critical research.....................................................................................................................13
4.5 Critical realism.......................................................................................................................14
Chapter 5 – Ethics.............................................................................................................14
5.1 The importance of ethics.......................................................................................................14
5.2 Important ethical principles related to research....................................................................14
Golden rule.....................................................................................................................................................14
Honesty..........................................................................................................................................................14
Plagiarism.......................................................................................................................................................14
Informed consent...........................................................................................................................................15
Permission to publish.....................................................................................................................................15
Chapter 6 – Action research..............................................................................................15
6.1 Introduction..........................................................................................................................15
, The Action Research Process.......................................................................................................15
....................................................................................................................................................15
6.2 Approaches to Action Research.............................................................................................16
6.3 Critique of Action Research...................................................................................................17
How to evaluate Action Research Studies...................................................................................17
Chapter 7 – Case study research.......................................................................................17
7.1 Introduction..........................................................................................................................17
7.2 Approaches to Case Study Research......................................................................................18
7.3 Critique of case study research..............................................................................................18
How to evaluate case study research..........................................................................................19
Chapter 8 – Ethnographic research...................................................................................20
8.1 Introduction..........................................................................................................................20
A brief history of ethnographic research.....................................................................................20
8.2 Approaches to ethnographic research...................................................................................21
The holistic school..........................................................................................................................................21
The semiotic school........................................................................................................................................21
Critical ethnography.......................................................................................................................................21
Auto-ethnography..........................................................................................................................................21
Netnography..................................................................................................................................................21
8.3 How to do ethnographic research.........................................................................................21
8.4 Critique of ethnographic research.........................................................................................22
How to evaluate ethnographic research studies.........................................................................22
Chapter 9 – Grounded theory...........................................................................................22
9.1 Introduction..........................................................................................................................23
9.2 Approaches to grounded theory............................................................................................23
How to do grounded theory research.........................................................................................23
9.3 Critique of Grounded Theory.................................................................................................24
How to evaluate Grounded Theory Research Studies..................................................................24
, PART I
Introduction
