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Online Marketing Portfolio CE - deel 2

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Uploaded on
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Een portfolio van Online Marketing (deel 2) Hierin worden verschillende opdrachten behandeld en uitgewerkt.

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Uploaded on
September 26, 2022
Number of pages
15
Written in
2021/2022
Type
Case
Professor(s)
Nick nijhuis
Grade
7-8

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Online marketing portfolio




Kirsten Elskamp
S1161156
Klas CEM3A-2
10-12-2021
Docent Nick Nijhuis




1

, Voorwoord
Dit is het portfolio van Online Marketing, gemaakt door Kirsten Elskamp van de opleiding
Commerciële Economie in Zwolle. Dit is het tweede deel van het portfolio met daarin
onderdelen met verschillende opdrachten.


Leeswijzer:

Opdracht 2 CRM, ADS & SLV

Onderdeel 1: Customer Relationship Management

- 1.1 Waarde klantrelaties verbeteren
- 1.2 Bruikbare data bepalen
- 1.3 Email marketing Flow

Onderdeel 2: Online adverteren

- 2.1 KPI’s + advertentietekst
- 2.2 Relevante zoekterm
- 2.3 Uitsluitingswoorden
- 2.4 Bieding en Remarketing

Onderdeel 3: Doelen en resultaten behalen

- CLV

Onderdeel 4: Reflectie

- Terugblik




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kirstenelskamp

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kirstenelskamp Hogeschool Windesheim
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