STRATEGIC ANALYSIS
1
,Table of Contents
Introduction.............................................................................................................................3
1: The origins and various approaches to strategy...................................................................4
2: The complexity of the relationships between the organisation and its environment.............7
3: The International/global strategic thinking........................................................................12
4: Application of strategic ideas into practice.........................................................................15
Conclusion.............................................................................................................................17
References.............................................................................................................................18
2
, Introduction
The report explores the management strategies used by Centrica Plc for expanding its operations
across the globe. Centrica Plc is the largest supplier of utilities such as gas and electricity in the
UK region and operates under various brands such as British Gas, Scottish Gas, Hive, Direct
Energy, and Centrica. These brands have been created as part of the decentralisation strategy
used by the firm to identify and explore new possibilities and also to ascertain the profitability of
each unit. The internal business environment has been explored by performing Porter’s Five
Forces analysis along with explaining the global approach policy of the firm.
3
1
,Table of Contents
Introduction.............................................................................................................................3
1: The origins and various approaches to strategy...................................................................4
2: The complexity of the relationships between the organisation and its environment.............7
3: The International/global strategic thinking........................................................................12
4: Application of strategic ideas into practice.........................................................................15
Conclusion.............................................................................................................................17
References.............................................................................................................................18
2
, Introduction
The report explores the management strategies used by Centrica Plc for expanding its operations
across the globe. Centrica Plc is the largest supplier of utilities such as gas and electricity in the
UK region and operates under various brands such as British Gas, Scottish Gas, Hive, Direct
Energy, and Centrica. These brands have been created as part of the decentralisation strategy
used by the firm to identify and explore new possibilities and also to ascertain the profitability of
each unit. The internal business environment has been explored by performing Porter’s Five
Forces analysis along with explaining the global approach policy of the firm.
3
