WHAT IS SOCIAL MEDIA?
Social media is a website or app that enables users to share content with others, such as movies and
images. Social media can be used for a variety of things, such as promotion, amusing posts,
connecting with professional contacts, and keeping in touch with friends and family.
TYPES OF SOCIAL MEDIA
INSTAGRAM
Description of Instagram
Kevin Systrom founded Instagram in 2010. It is one of the most well-known social media platforms
with more than 1 billion active monthly users. Originally designed to enable visual communication
between individuals, it forces users to produce visually compelling images in order to capture
viewers' attention. If users choose, they can "like" posts, which encourages more people to view the
message.
Creating Contacts on Instagram
Making appealing photographs is one approach to build contacts on Instagram. Making photographs
that are vibrant and colourful will draw attention to the profile since people will like looking at the
images presented.
Getting a shout-out from an influencer is another technique to make contacts. If someone who
already has a lot of followers recommends you, it can increase your following. Additionally, it will
enable more people to view your posts, increasing their distribution.
The last way you can develop contacts is by adding hashtags on your postings. When you use a
hashtag, it links your post to that particular hashtag, making it appear with other posts that have
also used that particular hashtag.
Mobile and website integration for Instagram
Both the app and a web browser can be used to visit Instagram. The app is preferable since you can
use all of its capabilities, whereas Instagram on a computer is constrained because you can just read
posts. Users of PCs who desire Instagram must have a Windows 10 machine in order to download
the software.
Usage Statistics for Instagram
There are 1 billion users globally
99% of internet traffic comes from mobile devices
Users spend 53 minutes on average per day on Instagram
The best time to post is on weekdays between 9 AM and 4 PM.
56% of its users are female, compared to 44% of male users.
,Instagram is the newest social media network and is still developing, therefore it's possible that in
the future it will surpass other platforms. It is now the fourth largest social media platform out of the
five mentioned.
On mobile devices, Instagram is also the most popular app.
This is because there aren't many additional devices that run the platform, which reduces the
number of users that can access the platform.
The majority of Instagram users are between the ages of 16 and 24.
This might be because it's a more recent social media platform, which makes the younger generation
more drawn to it.
Because users often check the site throughout the day, the peak hours for Instagram usage are from
9 AM to 4 PM.
Instagram's user base is highly diverse and doesn't have a set time when they log on.
Because businesses are unable to predict a specific time when a large number of users will be on
Instagram, this may have an impact on how much attention their posts receive.
Because it is utilised by a younger audience and they spend a lot of time scrolling through and
looking at all the photographs, Instagram ranks second in terms of average time spent on the
platform.
Instagram has the fewest male users and the majority of female users.
This can be the case because Instagram is mostly a visual platform, and many women might find
satisfaction in browsing through all the numerous photographs posted there.
Business using Instagram
Loreal Paris is a company that uses Instagram.
Types of content on Instagram
Instagram is mostly used for posting promotional content. As you can see below, these postings use
vivid, distinct images to draw attention to the photo and sell their goods while building their own
brand. Users can easily recognise Loreal's emblem, indicating that the post is about their product.
, As you can see below, Loreal Paris interacts with its clients by reading their remarks.
Features of Instagram
Hosting a live video is one Instagram function that could be useful for a business. This can entice
customers to follow the company so they can ask questions, get answers directly, and ease their
clients' anxieties.
Social media is a website or app that enables users to share content with others, such as movies and
images. Social media can be used for a variety of things, such as promotion, amusing posts,
connecting with professional contacts, and keeping in touch with friends and family.
TYPES OF SOCIAL MEDIA
Description of Instagram
Kevin Systrom founded Instagram in 2010. It is one of the most well-known social media platforms
with more than 1 billion active monthly users. Originally designed to enable visual communication
between individuals, it forces users to produce visually compelling images in order to capture
viewers' attention. If users choose, they can "like" posts, which encourages more people to view the
message.
Creating Contacts on Instagram
Making appealing photographs is one approach to build contacts on Instagram. Making photographs
that are vibrant and colourful will draw attention to the profile since people will like looking at the
images presented.
Getting a shout-out from an influencer is another technique to make contacts. If someone who
already has a lot of followers recommends you, it can increase your following. Additionally, it will
enable more people to view your posts, increasing their distribution.
The last way you can develop contacts is by adding hashtags on your postings. When you use a
hashtag, it links your post to that particular hashtag, making it appear with other posts that have
also used that particular hashtag.
Mobile and website integration for Instagram
Both the app and a web browser can be used to visit Instagram. The app is preferable since you can
use all of its capabilities, whereas Instagram on a computer is constrained because you can just read
posts. Users of PCs who desire Instagram must have a Windows 10 machine in order to download
the software.
Usage Statistics for Instagram
There are 1 billion users globally
99% of internet traffic comes from mobile devices
Users spend 53 minutes on average per day on Instagram
The best time to post is on weekdays between 9 AM and 4 PM.
56% of its users are female, compared to 44% of male users.
,Instagram is the newest social media network and is still developing, therefore it's possible that in
the future it will surpass other platforms. It is now the fourth largest social media platform out of the
five mentioned.
On mobile devices, Instagram is also the most popular app.
This is because there aren't many additional devices that run the platform, which reduces the
number of users that can access the platform.
The majority of Instagram users are between the ages of 16 and 24.
This might be because it's a more recent social media platform, which makes the younger generation
more drawn to it.
Because users often check the site throughout the day, the peak hours for Instagram usage are from
9 AM to 4 PM.
Instagram's user base is highly diverse and doesn't have a set time when they log on.
Because businesses are unable to predict a specific time when a large number of users will be on
Instagram, this may have an impact on how much attention their posts receive.
Because it is utilised by a younger audience and they spend a lot of time scrolling through and
looking at all the photographs, Instagram ranks second in terms of average time spent on the
platform.
Instagram has the fewest male users and the majority of female users.
This can be the case because Instagram is mostly a visual platform, and many women might find
satisfaction in browsing through all the numerous photographs posted there.
Business using Instagram
Loreal Paris is a company that uses Instagram.
Types of content on Instagram
Instagram is mostly used for posting promotional content. As you can see below, these postings use
vivid, distinct images to draw attention to the photo and sell their goods while building their own
brand. Users can easily recognise Loreal's emblem, indicating that the post is about their product.
, As you can see below, Loreal Paris interacts with its clients by reading their remarks.
Features of Instagram
Hosting a live video is one Instagram function that could be useful for a business. This can entice
customers to follow the company so they can ask questions, get answers directly, and ease their
clients' anxieties.
