UNIT 36 P2 - Explain how to identify the target market. PART 2

Unit 36 - P2

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Understand my customers

It is important that you understand your target customers. As I
am primarily selling men's clothes it is important that I
understand them. For example their spending habits what
reaches them, what makes them tick, what they truly need out
of your product.

Make a connection

A primary goal of new businesses is to understanding the
connections between the customer's lifestyle and spending
characteristics and why they choose one product over another.
By using this knowledge I can develop my products in order to
get a competitive advantage.

Raising awareness of the brand/ products.

Once you know and understand how to meet your customers’
needs you will need to use the right channels to communicate.
For example, using bus stops as you know a lot of youth are still
using public transport.

Other objectives include:

 In store layout
 Customer satisfaction
 Customer profiling
 Shopper behaviour and perceptions
 Similar businesses in my area include:
 Colours
 Urban junction
 G-star ‘men's wear’
 House of Fraser