Unit 34 - M1
FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.
USE SENSIBLE.
In this assignment I’m going to analyse how a
selected website has been designed to meet the
requirements of its target audience.
The College webpage was set up as a non-profit making business as the
main purpose of the website is to give information to parents of teenagers
aged 16-19 who wants to find out information about the college. Also the
site makes students and the public aware of upcoming open evenings,
concerts and holidays.
Use of Text:
College uses text very efficiently as the aim of the site is to try and give
as much information as possible without boring the consumer, which is
most commonly parents and/ or students. College uses small detailed
paragraphs on their site, with a size 10 Arial font which is a fairly large
font, this size and style of font will relax a consumer and make them want
to read more as it is spacious, it is almost like they are playing a mind
game with readers.
Use of White space:
College uses white space continuously on their website as their
homepage’s consists of more than 50%white space. In ways this may
come to an advantage as it will appeal to young students as they will see
it as, the site will not bore me as it is not compacted with information. In
addition this will also appeal to most adults as most parents will be busy
or very tired from work, by College showing so much white space it will
also appeal to adults as to them it will seem that the site gets straight to
the points that they are making but that they put it in detail.
Use of Colours:
The main colours College on its website are blue and white. Blue and
white are also the colours of College logo, so by them using these as they
base colours for their website they are familiarising customers with their
brand colours. This is a technique College uses well as the colour will
stay in the heads of consumers, whenever they see or think about the
colours blue and white, they will think of College.
Layout:
FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.
USE SENSIBLE.
In this assignment I’m going to analyse how a
selected website has been designed to meet the
requirements of its target audience.
The College webpage was set up as a non-profit making business as the
main purpose of the website is to give information to parents of teenagers
aged 16-19 who wants to find out information about the college. Also the
site makes students and the public aware of upcoming open evenings,
concerts and holidays.
Use of Text:
College uses text very efficiently as the aim of the site is to try and give
as much information as possible without boring the consumer, which is
most commonly parents and/ or students. College uses small detailed
paragraphs on their site, with a size 10 Arial font which is a fairly large
font, this size and style of font will relax a consumer and make them want
to read more as it is spacious, it is almost like they are playing a mind
game with readers.
Use of White space:
College uses white space continuously on their website as their
homepage’s consists of more than 50%white space. In ways this may
come to an advantage as it will appeal to young students as they will see
it as, the site will not bore me as it is not compacted with information. In
addition this will also appeal to most adults as most parents will be busy
or very tired from work, by College showing so much white space it will
also appeal to adults as to them it will seem that the site gets straight to
the points that they are making but that they put it in detail.
Use of Colours:
The main colours College on its website are blue and white. Blue and
white are also the colours of College logo, so by them using these as they
base colours for their website they are familiarising customers with their
brand colours. This is a technique College uses well as the colour will
stay in the heads of consumers, whenever they see or think about the
colours blue and white, they will think of College.
Layout:
