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AQA A- LEVEL BUSINESS 2 PAPER 2 LATEST VERSION
Please write clearly in block capitals.
Centre Candidate
number number
Surname
Forename(s)
Candidate ure
A-level
BUSINESS
Paper 2 Business
2
Monday 3 June 2019 Afternoon Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
Questio Mark
• a calculator.
n
1.1
Instructions
• Use black ink or black ball-point pen. 1.2
• Fill in the boxes at the top of this page. 1.3
• Answer all questions. 1.4
• You must answer the questions in the spaces provided.
1.5
Do not write outside the box around each page or on blank pages.
• Do all rough work in this answer book. Cross through any 2.1
work you do not want to be marked. 2.2
2.3
Information
3.1
• The marks for questions are shown in brackets.
• The maximum mark for this paper is 100. 3.2
3.3
TOTAL
*j un197132D2
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y:
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2
Do not
write
Answer all questions in the spaces box
provided.
0 1 Read the information below and then answer the questions that follow.
Market research data on the UK Ready to Eat (RTE)
breakfast cereals market
Appendix ASales of the largest four manufacturers in the UK RTE
breakfast cereal market in 2017
£m
Kellogg’s (including Crunchy Nut,
Corn Flakes, Coco Pops and 401
Special K)
Weetabix 207
Nestlé (including Shreddies and 159
Cheerios)
Associated British Foods (including
72
Jordans and Dorset cereals)
Total sales of all manufacturers1288
Source: Mintel
Appendix BIndex of UK retail sales of RTE breakfast cereals, by value and
volume, 2018–2023
Index Index
Year of value of volume
of sales of sales
2018 10 100
0
2019
10 99
(forecast)
1
2020
10 98
(forecast) 2
2021
10 97
(forecast)
3
2022
10 96
(forecast) 5
2023
10 95
(forecast)
6
Source: Mintel
*02
IB/G/
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3
Do not
write
Appendix CPercentage of survey respondents selecting product features
they think are important when choosing an RTE breakfast
cereal
Turn
over ►
Sample: 1762 internet users aged 16+ who typically eat RTE breakfast
cereal
Source:
Lightspeed/Mintel
Appendix DPercentage of market research survey respondents
agreeing or disagreeing with a statement relating to
RTE breakfast cereals
Sample: 1762 internet users aged 16+ who typically eat RTE breakfast
cereal
Source:
Lightspeed/Mintel
Appendix EData on Kellogg’s global sales and advertising spending
2013 2017
Global sales ($ million) 14 792 12 923
Advertising spending ($ 1 131 731
million)
*03
IB/G/
AQA A- LEVEL BUSINESS 2 PAPER 2 LATEST VERSION
Please write clearly in block capitals.
Centre Candidate
number number
Surname
Forename(s)
Candidate ure
A-level
BUSINESS
Paper 2 Business
2
Monday 3 June 2019 Afternoon Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
Questio Mark
• a calculator.
n
1.1
Instructions
• Use black ink or black ball-point pen. 1.2
• Fill in the boxes at the top of this page. 1.3
• Answer all questions. 1.4
• You must answer the questions in the spaces provided.
1.5
Do not write outside the box around each page or on blank pages.
• Do all rough work in this answer book. Cross through any 2.1
work you do not want to be marked. 2.2
2.3
Information
3.1
• The marks for questions are shown in brackets.
• The maximum mark for this paper is 100. 3.2
3.3
TOTAL
*j un197132D2
o w n0
l o a d1
e d b*
y:
IB / G /Ju n 1 9 /
Distribution of this docum e n t i s il le g al
7132/2
, Stuvia.com - The Marketplace to Buy and Sell your Study Material
*j un197132D2
o w n0
l o a d1
e d b*
y:
IB / G /Ju n 1 9 /
Distribution of this docum e n t i s il le g al
7132/2
, Stuvia.com - The Marketplace to Buy and Sell your Study Material
2
Do not
write
Answer all questions in the spaces box
provided.
0 1 Read the information below and then answer the questions that follow.
Market research data on the UK Ready to Eat (RTE)
breakfast cereals market
Appendix ASales of the largest four manufacturers in the UK RTE
breakfast cereal market in 2017
£m
Kellogg’s (including Crunchy Nut,
Corn Flakes, Coco Pops and 401
Special K)
Weetabix 207
Nestlé (including Shreddies and 159
Cheerios)
Associated British Foods (including
72
Jordans and Dorset cereals)
Total sales of all manufacturers1288
Source: Mintel
Appendix BIndex of UK retail sales of RTE breakfast cereals, by value and
volume, 2018–2023
Index Index
Year of value of volume
of sales of sales
2018 10 100
0
2019
10 99
(forecast)
1
2020
10 98
(forecast) 2
2021
10 97
(forecast)
3
2022
10 96
(forecast) 5
2023
10 95
(forecast)
6
Source: Mintel
*02
IB/G/
, Stuvia.com - The Marketplace to Buy and Sell your Study Material
3
Do not
write
Appendix CPercentage of survey respondents selecting product features
they think are important when choosing an RTE breakfast
cereal
Turn
over ►
Sample: 1762 internet users aged 16+ who typically eat RTE breakfast
cereal
Source:
Lightspeed/Mintel
Appendix DPercentage of market research survey respondents
agreeing or disagreeing with a statement relating to
RTE breakfast cereals
Sample: 1762 internet users aged 16+ who typically eat RTE breakfast
cereal
Source:
Lightspeed/Mintel
Appendix EData on Kellogg’s global sales and advertising spending
2013 2017
Global sales ($ million) 14 792 12 923
Advertising spending ($ 1 131 731
million)
*03
IB/G/
