Maruti Suzuki
Page | 1
, Executive Summary
This is a strategic report prepared for Maruti Suzuki, an automobile manufacturing company in
India. In this report, micro and macro environment analysis of Maruti Suzuki have been carried
out and found the presence of various opportunities and threats for this organization. Evaluation
of Maruti Suzuki’s resources identified the existence of distinctive capabilities for this
organization to help in gaining competitive advantage. Recommendations for international
growth of Maruti Suzuki are given to initially adopt exporting and then choose to have
subsidiary in Netherlands.
Page | 2
Page | 1
, Executive Summary
This is a strategic report prepared for Maruti Suzuki, an automobile manufacturing company in
India. In this report, micro and macro environment analysis of Maruti Suzuki have been carried
out and found the presence of various opportunities and threats for this organization. Evaluation
of Maruti Suzuki’s resources identified the existence of distinctive capabilities for this
organization to help in gaining competitive advantage. Recommendations for international
growth of Maruti Suzuki are given to initially adopt exporting and then choose to have
subsidiary in Netherlands.
Page | 2
