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Notities Gastspreker Marketingcommunicatie

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Notities gastspreker

Institution
Arteveldehogeschool (Artevelde)
Course
Marketingcommunicatie








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Written for

Institution
Arteveldehogeschool (Artevelde)
Study
Bachelor Organisatie En Management-HR
Course
Marketingcommunicatie
All documents for this subject (2)

Document information

Uploaded on
August 22, 2022
Number of pages
1
Written in
2021/2022
Type
Other
Person
Unknown

Subjects

  • marketing
  • cases

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Gastspreker marketingcommunicatie
Rollen reclamebureau
 Strategen: onderzoekt huidig gedrag en gewenst gedrag van de mens en
hoe we die kunnen beïnvloeden
 Accounts: zorgen ervoor dat alles vlot verloopt
 Creatieven



LDV United : focussen op Belgische markt
 Mix van commerciële organisatie’s en vzw/ overheidsinstellingen

Opdracht communicatie  werken met mensen en hen anders doen handelen
Communicatie gaat niet over instagram, e-mail of kliks maar vooral de mens 
wat motiveert de mens om te klikken op dat ene TIKTOK- filmpje (wat blijft er
hangen bij mensen)

Iets dat nooit verandert: de mens
= hoe beter dat je mens kent hoe beter je aan marketingcommunicatie kan doen

Shreddies: voorbeeld van menselijkheid
 Mensen zijn niet echt redelijk

ALDI: kwaliteit bewijzen  RATIONEEL

Wat spreekt mensen aan?
 Relevante communicatie dat niet onderscheidend is = informatie over iets

CASE 1: De Vos Lemmens
EFFIE AWARDS: uitleggen van begin- en eindgedrag  hoe je de communicatie
hebt toegepast

CASE 2: gaat niet over verkopen maar gedragsverandering

CASE 3: stimuleren van borstvoeding

CASE 4: recruteringscommunicatie  nieuwe mensen zoeken dus menselijkheid
moet centraal staan
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