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Samenvatting het marketingplan

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11 pages
2015/2016 Written for academic year
Institution
Hogeschool Gent (HoGent)
Course
Marketingmanagement
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Samenvatting van 11 pagina's voor het vak Marketingmanagement aan de HoGent (dia's marketing)

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Pagina |7




3. Het marketingplan

a. Hiërarchie van plannen

businessmodel/businessplan marketingplan communicatieplan


Business model



product/service



creëren leveren




organisatie klanten




ontvangen inkomsten




Marketing Axel Mortier Marketingplan

, Pagina |8


b. Structuur business plan
- Executive summary
- Business idee
- Managementteam
- Doelgroep
- Concurrentie
- Trends en ontwikkelingen
- SWOT-analyse
- Strategie:
o Doelstellingen
o Marketingstrategie
 Product
 Prijs
 Plaats
 Promotie
- Key resources
- Implementatie
- Financieel plan + key metrics

De kern van marketing= waarde creëren om klanten te winnen en hun loyaliteit te verdienen

Waardecreatie voor:
- Klanten
- Gemeenschap
- Shareholders
- Organisaties
- Andere stakeholders

Marketingproces:

marketing
strategie implementatie
begrijpen




Marketing Axel Mortier Marketingplan

Document information

Study
KMO-management
Uploaded on
January 4, 2016
Number of pages
11
Written in
2015/2016
Type
Summary
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