Summary
Summary Marketing Management Week 1 Academic Papers
- Course
- Institution
Summary of the following 3 papers: De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine Frambach, R.T., Prabhu, J., & Verhallen, T.M.M. (2003). The influence of business strategy on new product activity: The role of market orientation Challagalla, G., Murtha, B....
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