Practical Research 1
Activity I: Unlock Your Understanding
Qualitative quantitative
objectives The objective of qualitative research is to The objective of quantitative research is
place a greater emphasis on the target to try to discern a relationship between a
audience's range of behaviors and dependent and an independent variable.
perceptions that drive it rather than
facts and statistics.
Data analysis It involves the identification, examination, It is all about analysing number-based
and interpretation of patterns and themes data, which includes both categorial and
in textual data, and these themes help numerical data, using various statistical
answer the research questions at hand. techniques.
outcomes Qualitative research is usually Using mathematical calculations and with
exploratory and/or investigative in thr aid of computers and thus also
nature. Its findings are often not predicting future.
conclusive and can't typically be used to
make generalizations.
Activity I: Unlock Your Understanding
Qualitative quantitative
objectives The objective of qualitative research is to The objective of quantitative research is
place a greater emphasis on the target to try to discern a relationship between a
audience's range of behaviors and dependent and an independent variable.
perceptions that drive it rather than
facts and statistics.
Data analysis It involves the identification, examination, It is all about analysing number-based
and interpretation of patterns and themes data, which includes both categorial and
in textual data, and these themes help numerical data, using various statistical
answer the research questions at hand. techniques.
outcomes Qualitative research is usually Using mathematical calculations and with
exploratory and/or investigative in thr aid of computers and thus also
nature. Its findings are often not predicting future.
conclusive and can't typically be used to
make generalizations.
