- BLACK PANTHER -
INDUSTRY
Component 1, Section B
, DISNEY
What could you say about Disney Key Facts
making a film with only black people?
That they are only doing it to Disney is a global commercial conglomerate
increase their profit and to be Took over Marvel in 2008 to diversify their mainstream audience reach
seen as different. This is
tokenism. Disney are adept at identifying nuanced demographic groups and strategies for
targeting them
The fact that Disney are the distributer means they have a large budget and
resources to create a detailed marketing campaign
Marketing – big TV presence, adverts in premium events such as the super bowl
, MARVEL
Key Facts MARVEL & NETFLIX RIGHTS TO CHARACTERS:
Became a subsidiary of Disney in 1. 2013 - Marvel also ☆ Marvel sometimes sells the rights of their
2008 signed a deal with character for money for production work
Vertically integrated Netflix to develop TV ☆ Chose to retain the rights of Black Panther
series for 6 more ☆ People argue Marvel makes similar films over
When Disney bought Marvel, characters (including and over – finding a formula for financial
they agreed to have minimal
creative influence over Marvel Daredevil and Punisher success – reduce risk and maximise profit –
products who had already been Hesmondhalgh's and Curran and Seaton
made into films).
Can distribute as well as produce
products 2. This may have caused
conflict with Disney,
Diversified company – making which has its own Success:
comics, graphic novels, films, - First superhero film to focus on the
animations, TV etc. streaming channel, and
in 2019, Netflix black community
Pre-sold fan base cancelled its Marvel - Resonates with black cinema,
Highest grossing film franchise in shows. celebrating black culture, lifestyle,
history potential and traditions
INDUSTRY
Component 1, Section B
, DISNEY
What could you say about Disney Key Facts
making a film with only black people?
That they are only doing it to Disney is a global commercial conglomerate
increase their profit and to be Took over Marvel in 2008 to diversify their mainstream audience reach
seen as different. This is
tokenism. Disney are adept at identifying nuanced demographic groups and strategies for
targeting them
The fact that Disney are the distributer means they have a large budget and
resources to create a detailed marketing campaign
Marketing – big TV presence, adverts in premium events such as the super bowl
, MARVEL
Key Facts MARVEL & NETFLIX RIGHTS TO CHARACTERS:
Became a subsidiary of Disney in 1. 2013 - Marvel also ☆ Marvel sometimes sells the rights of their
2008 signed a deal with character for money for production work
Vertically integrated Netflix to develop TV ☆ Chose to retain the rights of Black Panther
series for 6 more ☆ People argue Marvel makes similar films over
When Disney bought Marvel, characters (including and over – finding a formula for financial
they agreed to have minimal
creative influence over Marvel Daredevil and Punisher success – reduce risk and maximise profit –
products who had already been Hesmondhalgh's and Curran and Seaton
made into films).
Can distribute as well as produce
products 2. This may have caused
conflict with Disney,
Diversified company – making which has its own Success:
comics, graphic novels, films, - First superhero film to focus on the
animations, TV etc. streaming channel, and
in 2019, Netflix black community
Pre-sold fan base cancelled its Marvel - Resonates with black cinema,
Highest grossing film franchise in shows. celebrating black culture, lifestyle,
history potential and traditions
