Marketing, Levens - Exam Preparation Test Bank (Downloadable Doc)

Marketing: Defined, Explained, Applied (Levens)

Chapter 1 The Meaning of Marketing



1) ________ is an organizational function and a collection of processes designed to plan
for, create, communicate, and deliver value to customers.

A) Selling

B) Advertising

C) Bartering

D) Marketing

E) Negotiating

Answer: D

Diff: 1 Page Ref: 3

AACSB: Communication

Skill: Concept

Objective: 1-1



2) A company achieves ________ for itself by creating value for customers.

A) utility

B) needs

C) profits

D) a brand

E) a marketing concept

Answer: C

Diff: 2 Page Ref: 3

Skill: Concept

,Objective: 1-1



3) Modern marketing has its roots in all BUT which of the following?

A) anthropology

B) economics

C) psychology

D) sociology

E) statistics

Answer: A

Diff: 3 Page Ref: 3

Skill: Concept

Objective: 1-1

,4) Which of the following is the satisfaction received from owning or consuming a
product or service?

A) utility

B) demand

C) perceived need

D) want

E) brand

Answer: A

Diff: 1 Page Ref: 3

Skill: Concept

Objective: 1-1



5) Which of the following is most likely to happen when a consumer does not perceive
that a product has utility?

A) The customer will not buy the product.

B) The customer will research the product before buying it.

C) The customer will buy the product without conducting research.

D) The customer will have a perceived need for the product.

E) The customer will not be influenced by marketing.

Answer: A

Diff: 3 Page Ref: 3

Skill: Concept

Objective: 1-1



6) ________ are desires for things that are not essential.

A) Needs

, B) Wants

C) Demands

D) Values

E) Exchanges

Answer: B

Diff: 1 Page Ref: 3

Skill: Concept

Objective: 1-1



7) ________ is an individual's financial capacity to buy what he or she wants.

A) Perceived need

B) Demand

C) Social need

D) Utility

E) Exchange

Answer: B

Diff: 1 Page Ref: 3

Skill: Concept

Objective: 1-1