Section 20: professional image
in the tourism industry
Company image
What is it? - Combination of thoughts, feelings, beliefs, opinions and visions people
have about company and its products and services.
Professional image: the picture that the business will project through its appearance
and behaviour of employees.
Professional image divided into 2 parts:
1. Physical image of the company
2. Image of staff
Physical image
The company name, logo, Promotions, communication, Employee appearance and
slogan media conduct
Stationary Marketing material Environmental awareness
Physical appearance Credentials and awards Customer service policies
The company name, logo, Stationary of company Physical appearance of
slogan company
Includes: busi cards,
Name: brochures, pamphlets Creates and immediate
impression and sends a
customers associate Contains: name, logo,
message of type of quality
specific products and slogan, contact info
of service and products
services related to
Good quality stationary
name Everything is neat –
gives the impression of a
used to market products projects a successful,
professional business.
offered professional business
Why is it important to have image that inspires trust
Logo:
specialised stationary: and confidence.
remind the customers of
Gives a professional image
products and services
and recognisable
trademark, pictures
associated with
products
Slogan: create awareness
+ helps customers 1
remember what products
and services are about.
, Promotions and Marketing material and Credentials and awards
communication with product packaging
customers and the website Display degrees, diplomas,
or social media sites Way in which marketing awards where customers
material is presented and can see them
Important to make a way products are packaged
business visible: contribute to the image. Important part of
professional image as it
Informative and Product packaging needs may impress customers
beautiful displays, to be attractive and user- and create confidence.
participate in friendly
promotions and
sponsorships.
They can publish
newsletter monthly to the Environmental policies Customer service polices
customer to keep them in
touch and make the feel Customers are impressed Company’s image how it
valued. when company shows act towards it customers
responsibility towards the and the public.
Website or social media community and enviro
profile is first point of All employees should be
contact Creates positive image of friendly, courteous and
generosity if company has professional in person or
First few sec on the polices against littering or on the phone or email.
website or on social media sponsors eco projects.
with determine whether the
customer will use the
business or not.
Employee appearance and
conduct
Neat workers who are
polite and knowledgeable –
positive impact.
Simple dress code – good
impression.
Must be dressed
appropriately.
Employees must be trained
in telephone and message
taking skills and direct
communication.
2
in the tourism industry
Company image
What is it? - Combination of thoughts, feelings, beliefs, opinions and visions people
have about company and its products and services.
Professional image: the picture that the business will project through its appearance
and behaviour of employees.
Professional image divided into 2 parts:
1. Physical image of the company
2. Image of staff
Physical image
The company name, logo, Promotions, communication, Employee appearance and
slogan media conduct
Stationary Marketing material Environmental awareness
Physical appearance Credentials and awards Customer service policies
The company name, logo, Stationary of company Physical appearance of
slogan company
Includes: busi cards,
Name: brochures, pamphlets Creates and immediate
impression and sends a
customers associate Contains: name, logo,
message of type of quality
specific products and slogan, contact info
of service and products
services related to
Good quality stationary
name Everything is neat –
gives the impression of a
used to market products projects a successful,
professional business.
offered professional business
Why is it important to have image that inspires trust
Logo:
specialised stationary: and confidence.
remind the customers of
Gives a professional image
products and services
and recognisable
trademark, pictures
associated with
products
Slogan: create awareness
+ helps customers 1
remember what products
and services are about.
, Promotions and Marketing material and Credentials and awards
communication with product packaging
customers and the website Display degrees, diplomas,
or social media sites Way in which marketing awards where customers
material is presented and can see them
Important to make a way products are packaged
business visible: contribute to the image. Important part of
professional image as it
Informative and Product packaging needs may impress customers
beautiful displays, to be attractive and user- and create confidence.
participate in friendly
promotions and
sponsorships.
They can publish
newsletter monthly to the Environmental policies Customer service polices
customer to keep them in
touch and make the feel Customers are impressed Company’s image how it
valued. when company shows act towards it customers
responsibility towards the and the public.
Website or social media community and enviro
profile is first point of All employees should be
contact Creates positive image of friendly, courteous and
generosity if company has professional in person or
First few sec on the polices against littering or on the phone or email.
website or on social media sponsors eco projects.
with determine whether the
customer will use the
business or not.
Employee appearance and
conduct
Neat workers who are
polite and knowledgeable –
positive impact.
Simple dress code – good
impression.
Must be dressed
appropriately.
Employees must be trained
in telephone and message
taking skills and direct
communication.
2
