Inhoudstabel
Internationale & Cross-culturele marketing
1. The cultural process
1.1. What is culture: definitions
1.2. Elements of culture
1.2.1. Language and communication
1.2.2. Institutions
1.2.2.1. 7 universal principles around which institutions are formed across
cultures
1.2.3. Material productions
1.2.3.1. Primary material
1.2.3.2. Religion
1.2.4. Symbolic productions
1.3. Culture & nationality
1.4. Culture & stereotypes, competence (superiority)
1.5. Cultural ‘shock’: self-shock, etnocentrism & self reference criteria
2. Cultural solutions to universal problems: time, space & self (within person focus)
2.1. Intro: model of action
2.2. Time
2.2.1. Economic value: time scare vs. plentiful
2.2.2. Mono (monochronism) vs multi-tasking (polychronism)
2.2.3. Linear vs cyclic
2.2.4. Emphasize on past, present and future
2.3. Space (territory)
2.3.1. Personal (being) vs depersonal (doing)
2.3.2. Ingroup/outgroup
2.3.3. Territoriality: concrete vs abstract
2.3.4. Physical space
2.4. Self/other
2.4.1. Strangers: good or bad
2.4.2. Appraisal of others (trust)
2.4.3. Appraisal of the self
2.4.3.1. Self-esteem
2.4.3.2. Potency
2.4.3.3. Activity
2.4.4. The relation between the self and the other
2.5. Chronically vs situationally accessible cultural norms
3. Cultural solutions to universal problems: interaction and attitudes towards action
(between person focus)
3.1. The value models/frameworks
3.1.1. Hofstede: national cultural dimensions
3.1.2. Schwartz: theory of basic human values
1
Internationale & Cross-culturele marketing
1. The cultural process
1.1. What is culture: definitions
1.2. Elements of culture
1.2.1. Language and communication
1.2.2. Institutions
1.2.2.1. 7 universal principles around which institutions are formed across
cultures
1.2.3. Material productions
1.2.3.1. Primary material
1.2.3.2. Religion
1.2.4. Symbolic productions
1.3. Culture & nationality
1.4. Culture & stereotypes, competence (superiority)
1.5. Cultural ‘shock’: self-shock, etnocentrism & self reference criteria
2. Cultural solutions to universal problems: time, space & self (within person focus)
2.1. Intro: model of action
2.2. Time
2.2.1. Economic value: time scare vs. plentiful
2.2.2. Mono (monochronism) vs multi-tasking (polychronism)
2.2.3. Linear vs cyclic
2.2.4. Emphasize on past, present and future
2.3. Space (territory)
2.3.1. Personal (being) vs depersonal (doing)
2.3.2. Ingroup/outgroup
2.3.3. Territoriality: concrete vs abstract
2.3.4. Physical space
2.4. Self/other
2.4.1. Strangers: good or bad
2.4.2. Appraisal of others (trust)
2.4.3. Appraisal of the self
2.4.3.1. Self-esteem
2.4.3.2. Potency
2.4.3.3. Activity
2.4.4. The relation between the self and the other
2.5. Chronically vs situationally accessible cultural norms
3. Cultural solutions to universal problems: interaction and attitudes towards action
(between person focus)
3.1. The value models/frameworks
3.1.1. Hofstede: national cultural dimensions
3.1.2. Schwartz: theory of basic human values
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