Chapter 1
Understanding Global Markets and Marketing
Multiple Choice Questions
1. The three activities included in the global marketing framework
are:
A. assessment, strategy development, and marketing mix
construction.
B. economic, political, and cultural
development.
C. the Internet, e-commerce, and digital
communication.
D. gaining market share, capturing prospective customers, and
retaining new customers.
True / False Questions
2. The term ‘global village’ refers to the fact that people who are
physically separated by time and space are interconnected by
electronic media.
True False
3. Because of expanded demand for a country’s products and the free
movement of investment, technology, and know-how globalization
has not experienced any negative publicity.
True False
,Multiple Choice Questions
4. During the next six months, Greta and Abdul will be researching
markets in the European Union for their line of interactive flat
screen televisions. They will next identify which country in the
region should be their target and determine what method they will
use to enter it, and with what product marketing strategies. In short,
Greta and Abdul are implementing __________.
A. global
operations
B. the global marketing
framework
C. a strategic
plan
D. global
outsourcing
5. The process of interaction and integration among people,
companies, and governments of many nations is known
as__________________.
A. multinational
marketing
B. social
networking
C. e-
commerce
D. globalizati
on
True / False Questions
,6. Most people around the world have positive attitudes toward
globalization.
True False
7. Because regional, integrated markets like the EU have brought us
further towards a borderless world, consumer motivations and
preferences across markets have become very much the same.
True False
Multiple Choice Questions
8. A global marketing approach requires that a firm attend to all of the
following EXCEPT ___________.
A. coordinate and integrate production, marketing, and other functions
across countries
B. develop strategies on a country by
country basis
C. focus efforts world-
wide
D. optimize resources and reduce
costs
, 9. Attaining worldwide coordination, rationalization, and integration of
all marketing activities is the specific objective of __________________.
A. the World Trade
Organization
B. regional and integrated markets such as
NAFTA
C. global
marketing
D. global
markets
10 The Cage Distance Framework suggests that the distance between
. countries can be measured along four dimensions. These include:
A. cultural, administrative, geographic, and
economic
B. cultural, administrative, geographic, and
environmental
C. climate, administrative, geographic, and
ethnicity
D. culture, agreements, geography, and
economy
11 An overall decline in worldwide population growth contributes to all
. of the following EXCEPT:
A. increased pension
payments
B. an aging
population
C. changes in work
patterns
D. greater pressure on the planet’s
resources
Understanding Global Markets and Marketing
Multiple Choice Questions
1. The three activities included in the global marketing framework
are:
A. assessment, strategy development, and marketing mix
construction.
B. economic, political, and cultural
development.
C. the Internet, e-commerce, and digital
communication.
D. gaining market share, capturing prospective customers, and
retaining new customers.
True / False Questions
2. The term ‘global village’ refers to the fact that people who are
physically separated by time and space are interconnected by
electronic media.
True False
3. Because of expanded demand for a country’s products and the free
movement of investment, technology, and know-how globalization
has not experienced any negative publicity.
True False
,Multiple Choice Questions
4. During the next six months, Greta and Abdul will be researching
markets in the European Union for their line of interactive flat
screen televisions. They will next identify which country in the
region should be their target and determine what method they will
use to enter it, and with what product marketing strategies. In short,
Greta and Abdul are implementing __________.
A. global
operations
B. the global marketing
framework
C. a strategic
plan
D. global
outsourcing
5. The process of interaction and integration among people,
companies, and governments of many nations is known
as__________________.
A. multinational
marketing
B. social
networking
C. e-
commerce
D. globalizati
on
True / False Questions
,6. Most people around the world have positive attitudes toward
globalization.
True False
7. Because regional, integrated markets like the EU have brought us
further towards a borderless world, consumer motivations and
preferences across markets have become very much the same.
True False
Multiple Choice Questions
8. A global marketing approach requires that a firm attend to all of the
following EXCEPT ___________.
A. coordinate and integrate production, marketing, and other functions
across countries
B. develop strategies on a country by
country basis
C. focus efforts world-
wide
D. optimize resources and reduce
costs
, 9. Attaining worldwide coordination, rationalization, and integration of
all marketing activities is the specific objective of __________________.
A. the World Trade
Organization
B. regional and integrated markets such as
NAFTA
C. global
marketing
D. global
markets
10 The Cage Distance Framework suggests that the distance between
. countries can be measured along four dimensions. These include:
A. cultural, administrative, geographic, and
economic
B. cultural, administrative, geographic, and
environmental
C. climate, administrative, geographic, and
ethnicity
D. culture, agreements, geography, and
economy
11 An overall decline in worldwide population growth contributes to all
. of the following EXCEPT:
A. increased pension
payments
B. an aging
population
C. changes in work
patterns
D. greater pressure on the planet’s
resources
