2022 Distinction : Unit 28 - Branding Learning Aim C

Arif Mohammad
Unit 28: Branding
Learning Aim C: Recommend changes to a brand for an existing product




UNIT 28: BRANDING
Learning Aim C: Recommend changes to a brand for an existing product

, Arif Mohammad
Unit 28: Branding
Learning Aim C: Recommend changes to a brand for an existing product




Contents
Explain the challenges of managing an existing brand for a product.....................................................2
Investigate an existing brand for a product using a brand audit........................................................3
Analyse the reasons why an existing brand for a product may need to change....................................6
Justify suggested changes to an existing brand for a product............................................................9
Bibliography.........................................................................................................................................11




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