Portfolio digitale media
Website concept
Naam Lana de Graaf
Studentnr 500849233
Klas Blauw M109
Module 2
Docent Tom van Campenhout
Datum 18-1-2021
,Portfolio digitale media
Lana de Graaf
Inhoudsopgave
1.1 Het concept...................................................................................................................... 4
1.2 Contentbehoefte............................................................................................................... 4
1.3 Contentflow...................................................................................................................... 5
1.3.1 content item: Een kijkje bij iemand in huis..................................................................5
1.3.2 content item: DIY’s at home.......................................................................................5
1.3.3 content item: Lana’s WoonInspo................................................................................5
1.3.4 speciale content......................................................................................................... 5
2.1 Contenttypen.................................................................................................................... 6
2.1.1 contenttype: interview................................................................................................6
2.1.2 Contenttype: Do it yourself.........................................................................................6
2.1.3 Contenttype: wooninspiratie.......................................................................................6
2.2 Contentmodels contenttypen............................................................................................7
2.2.1 Contenttype 1: een kijkje bij iemand in huis...............................................................7
2.2.2 Contenttype 2: DIY’s at home....................................................................................8
2.2.3 Contenttype 3: Lana’s WoonInspo.............................................................................9
3.1 Verantwoording keuze kanalen......................................................................................10
3.1.1 Kanaal 1: Pinterest...................................................................................................10
3.1.2 Kanaal 2: Instagram.................................................................................................10
4.1 Doelstellingen en verantwoording...................................................................................11
4.1.1 hoofddoelstelling......................................................................................................11
4.1.2 doelstelling contenttype 1: een kijkje bij iemand in huis............................................11
4.1.3 Doelstelling contenttype 2: DIY’s at home................................................................11
4.1.4 Doelstelling contenttype 3: Lana’s WoonInspo.........................................................11
4.2 KPI’s en verantwoording.................................................................................................12
4.2.1 Kpi: hoofddoelstelling...............................................................................................12
4.2.2 Kpi contenttype 1: Een kijkje bij iemand thuis..........................................................12
4.2.3 Kpi contenttype 2: DIY’s at home.............................................................................12
4.2.4 Kpi contenttype 3: Lana’s WoonInspo......................................................................12
5.1 Behoudplan.................................................................................................................... 13
5.1.1 Behoudplan: Een kijkje bij iemand in huis................................................................13
5.1.2 Behoudplan: DIY’s at home......................................................................................13
5.1.3 Behoudplan: Lana’s WoonInspo..............................................................................13
5.1.4 Behoudplan: Speciale content..................................................................................13
5.2 Metadata........................................................................................................................ 14
2
, Picture 402 ...
Portfolio digitale media
Lana de Graaf
5.2.1 Tags: een kijkje bij iemand thuis..............................................................................14
5.2.2 Tags: DIY’s at home.................................................................................................14
5.2.3 Tags: Lana’s WoonInspo.........................................................................................14
6.1 Verantwoording content planning...................................................................................15
6.1.1 Weekverantwoording...............................................................................................15
6.1.2 Jaarverantwoording..................................................................................................15
7.1 Evaluatie......................................................................................................................... 16
Bronnenlijst........................................................................................................................... 17
3
Website concept
Naam Lana de Graaf
Studentnr 500849233
Klas Blauw M109
Module 2
Docent Tom van Campenhout
Datum 18-1-2021
,Portfolio digitale media
Lana de Graaf
Inhoudsopgave
1.1 Het concept...................................................................................................................... 4
1.2 Contentbehoefte............................................................................................................... 4
1.3 Contentflow...................................................................................................................... 5
1.3.1 content item: Een kijkje bij iemand in huis..................................................................5
1.3.2 content item: DIY’s at home.......................................................................................5
1.3.3 content item: Lana’s WoonInspo................................................................................5
1.3.4 speciale content......................................................................................................... 5
2.1 Contenttypen.................................................................................................................... 6
2.1.1 contenttype: interview................................................................................................6
2.1.2 Contenttype: Do it yourself.........................................................................................6
2.1.3 Contenttype: wooninspiratie.......................................................................................6
2.2 Contentmodels contenttypen............................................................................................7
2.2.1 Contenttype 1: een kijkje bij iemand in huis...............................................................7
2.2.2 Contenttype 2: DIY’s at home....................................................................................8
2.2.3 Contenttype 3: Lana’s WoonInspo.............................................................................9
3.1 Verantwoording keuze kanalen......................................................................................10
3.1.1 Kanaal 1: Pinterest...................................................................................................10
3.1.2 Kanaal 2: Instagram.................................................................................................10
4.1 Doelstellingen en verantwoording...................................................................................11
4.1.1 hoofddoelstelling......................................................................................................11
4.1.2 doelstelling contenttype 1: een kijkje bij iemand in huis............................................11
4.1.3 Doelstelling contenttype 2: DIY’s at home................................................................11
4.1.4 Doelstelling contenttype 3: Lana’s WoonInspo.........................................................11
4.2 KPI’s en verantwoording.................................................................................................12
4.2.1 Kpi: hoofddoelstelling...............................................................................................12
4.2.2 Kpi contenttype 1: Een kijkje bij iemand thuis..........................................................12
4.2.3 Kpi contenttype 2: DIY’s at home.............................................................................12
4.2.4 Kpi contenttype 3: Lana’s WoonInspo......................................................................12
5.1 Behoudplan.................................................................................................................... 13
5.1.1 Behoudplan: Een kijkje bij iemand in huis................................................................13
5.1.2 Behoudplan: DIY’s at home......................................................................................13
5.1.3 Behoudplan: Lana’s WoonInspo..............................................................................13
5.1.4 Behoudplan: Speciale content..................................................................................13
5.2 Metadata........................................................................................................................ 14
2
, Picture 402 ...
Portfolio digitale media
Lana de Graaf
5.2.1 Tags: een kijkje bij iemand thuis..............................................................................14
5.2.2 Tags: DIY’s at home.................................................................................................14
5.2.3 Tags: Lana’s WoonInspo.........................................................................................14
6.1 Verantwoording content planning...................................................................................15
6.1.1 Weekverantwoording...............................................................................................15
6.1.2 Jaarverantwoording..................................................................................................15
7.1 Evaluatie......................................................................................................................... 16
Bronnenlijst........................................................................................................................... 17
3
