Arif Mohammad
Unit 20 – Investigating Corporate Social Responsibility
Learning Aim, B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy
UNIT 20 – INVESTIGATING
CORPORATE SOCIAL
RESPONSIBILITY
Unit 20 – Assignment 2
,Arif Mohammad
Unit 20 – Investigating Corporate Social Responsibility
Learning Aim, B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy
Contents
Investigate the potential benefits of the CSR policy of a selected business ........................................ 2
Introduction ........................................................................................................................................ 2
Benefits of a CSR policy ....................................................................................................................... 2
Explain the potential drawbacks of the CSR policy of a selected business ........................................ 10
Drawbacks of a CSR policy ................................................................................................................ 10
Explain why a selected business has sought recognition from a third party and how this has
enhanced and benefitted their reputation ......................................................................................... 13
Analyse the competitive advantage gained by a selected business as a result of its CSR activities and
it’s recognised by an external body ...................................................................................................... 17
Evaluate the role a CSR policy and recognition by an external body, has played in assisting with
organisational change for a selected business .................................................................................... 22
Conclusion ......................................................................................................................................... 24
Bibliography: ......................................................................................................................................... 25
1
, Arif Mohammad
Unit 20 – Investigating Corporate Social Responsibility
Learning Aim, B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy
Investigate the potential benefits of the CSR policy of a selected
business
Introduction
In this assignment I will writing a report on Nestle and investigate the benefits and drawbacks of
their CSR policy. I will then write how Nestle has sought recognition from a third party and how this
improved their reputation. After this, I will analyse Nestle’s competitive advantage and then
evaluate the role of their CSR policy and how the external body played a role in helping the business
get recognition. Nestle is known to have a CSR policy which includes becoming a waste-free
business, increasing their recycling, helping the community and helping the environment.
Nestle S.A is a multinational confectionary/food company who is known to be one of the dominant
figures in the confectionary market. Nestle has a diversified it’s products, where they sell a wide
portfolio of products which includes baby foods, medical foods, bottled water, coffee, dairy products
and a more. In addition, it’s known to have a good brand reputation and have sold over 1 .1 billion of
their products. These include Nespresso, Kit Kat, Smarties and more.
Benefits of a CSR policy
Corporate social responsibility is defined as when a business commits to helping the environment,
social concerns and other types of activity which helps to increase a business’s CSR image. It’s
important for a business to adhere to their CSR policy because it can increase the brand reputation
of the business which shows you care about the environmental/social concerns around you rather
than just making money as a business. Another reason why it’s important is that it can give the
business a good reputation as they are contributing in making a change towards issues affecting
them.
https://www.nestle.com/csv/global-initiatives/zero-environmental-impact/packaging-plastic-
pollution/vision-commitments
“use recyclable packaging by 2025 and reducing a third of virgin plastic bottles by 2025”
2
Unit 20 – Investigating Corporate Social Responsibility
Learning Aim, B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy
UNIT 20 – INVESTIGATING
CORPORATE SOCIAL
RESPONSIBILITY
Unit 20 – Assignment 2
,Arif Mohammad
Unit 20 – Investigating Corporate Social Responsibility
Learning Aim, B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy
Contents
Investigate the potential benefits of the CSR policy of a selected business ........................................ 2
Introduction ........................................................................................................................................ 2
Benefits of a CSR policy ....................................................................................................................... 2
Explain the potential drawbacks of the CSR policy of a selected business ........................................ 10
Drawbacks of a CSR policy ................................................................................................................ 10
Explain why a selected business has sought recognition from a third party and how this has
enhanced and benefitted their reputation ......................................................................................... 13
Analyse the competitive advantage gained by a selected business as a result of its CSR activities and
it’s recognised by an external body ...................................................................................................... 17
Evaluate the role a CSR policy and recognition by an external body, has played in assisting with
organisational change for a selected business .................................................................................... 22
Conclusion ......................................................................................................................................... 24
Bibliography: ......................................................................................................................................... 25
1
, Arif Mohammad
Unit 20 – Investigating Corporate Social Responsibility
Learning Aim, B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy
Investigate the potential benefits of the CSR policy of a selected
business
Introduction
In this assignment I will writing a report on Nestle and investigate the benefits and drawbacks of
their CSR policy. I will then write how Nestle has sought recognition from a third party and how this
improved their reputation. After this, I will analyse Nestle’s competitive advantage and then
evaluate the role of their CSR policy and how the external body played a role in helping the business
get recognition. Nestle is known to have a CSR policy which includes becoming a waste-free
business, increasing their recycling, helping the community and helping the environment.
Nestle S.A is a multinational confectionary/food company who is known to be one of the dominant
figures in the confectionary market. Nestle has a diversified it’s products, where they sell a wide
portfolio of products which includes baby foods, medical foods, bottled water, coffee, dairy products
and a more. In addition, it’s known to have a good brand reputation and have sold over 1 .1 billion of
their products. These include Nespresso, Kit Kat, Smarties and more.
Benefits of a CSR policy
Corporate social responsibility is defined as when a business commits to helping the environment,
social concerns and other types of activity which helps to increase a business’s CSR image. It’s
important for a business to adhere to their CSR policy because it can increase the brand reputation
of the business which shows you care about the environmental/social concerns around you rather
than just making money as a business. Another reason why it’s important is that it can give the
business a good reputation as they are contributing in making a change towards issues affecting
them.
https://www.nestle.com/csv/global-initiatives/zero-environmental-impact/packaging-plastic-
pollution/vision-commitments
“use recyclable packaging by 2025 and reducing a third of virgin plastic bottles by 2025”
2
