Summary Communicatieklassiekers Module 4-6

Communicatie
Klassiekers 2022




Naam Kayi Man

Studentnr Studentnummer
Klas Klas

Module Module 4 - 6
Docent Docent
Datum 2022

, Communicatie Klassiekers 2022
Kayi Man




Inhoudsopgave
1 M4 Agenda setting............................................................................................................3
1.1 Agenda setting, definition ......................................................................................4
1.2 Study design (p179) ..............................................................................................4
1.3 Narrative Framing – Ethos, logos, pathos .............................................................5
1.4 Associative framing (2e level agenda setting) .......................................................5
1.5 Point of reference framing – Jamie Druckman 2001 (Equivalence framing) .........5
1.6 Follow-up research McCombs & Shaw agenda setting (1972) .............................6
1.7 Mediatization, mediacracy .....................................................................................6
1.8 Political agenda setting (202-206) .........................................................................7
1.9 Mediatization: Four phases Strömbäck (206) [MEDIA > POLITICY] .....................7
1.10 [POLITIC > MEDIA] 2 theories ..............................................................................8
1.11 Synthesis/summary ...............................................................................................8
1.12 Examples agendasetting: ......................................................................................9
1.13 What did we learn/conclusion?............................................................................10
2 M5 Cultivation Theory.....................................................................................................11
2.1 Cultivation: set-up (developed by Gerbner & Gross, 1976; Morgan et al., 2009)11
2.2 Cultivation: essentials part 1 (Gerbner & Gross, 1976) .......................................12
2.3 Cultivation: essentials part 2 (Gerbner & Gross, 1976) .......................................13
2.4 Cultivation: essentials part 3 – research survey (Gerbner & Gross, 1976) .........13
2.5 Mainstreaming – Morgan et al., 2009 p41 [S12] record: 1:12:30 ........................14
2.6 Cultivation today: research – Morgan et al., 2009; Shrum, 2004 ........................15
2.7 Example: Cultivation of dating shows – Ferris, Smith, Greenberg,& Smith, 2007
15
2.8 Psychology of “cultivation” – Shrum 1995, 1999 .................................................16
3 M6 Knowledge gap .........................................................................................................17
3.1 Knowledge gap: Basics idea – Tichenor, Donohue, & Olien, 1970 .....................17
3.2 Knowledge gaps: Five reasons why ....................................................................17
3.3 4 moderators – Tichenor et al., 1976 ..................................................................18
3.4 Moderators: Minnesota community studies – Tichenor et al., 1976 ....................18
3.5 Ceiling effect after continuing high media publicity .............................................18
3.6 Moderators – Hwang & Jeong, 2010: Meta-analyse ...........................................19
3.7 IT as a solution? (Van Dijk, 2006, review) ...........................................................19
3.8 A final moderator – New media access (Prior, 2005) ..........................................19
3.9 What you need to know .......................................................................................20




2