• How many times more likely is it for a lead (potential customer) to convert when developed through employee social marketing? Why? Social Marketing: Social marketing is a strategy to create social change that raises awareness of a given problem or caus

Metlife – My Father is Liar: - A short story of a father’s and his daughter’s daily life, a commercial with over one million views on Youtube, is described as one of the most touching advertisements ever published (Kelly Margatina: 2018). The advertisement is about a father-daughter relationship which created a deeper and very emotional wallop than usual ads do. Within 3 minutes of advertisement which refers to the uncertainty of life and pain. However, despite any difficulty, any obstacle, a father is always there to make whatever it takes for children to show his character as strong, powerful, and a “superhero” for them always. Would you consider the ad to be an emotional or rational ad? Why or why not? The stated Ad points out to be an Emotional Ad as the product that is being sold is life insurance; however, the maker delivers a very delicate message in conclusion. Fear of losing all that is one of four types of emotional advertising. • Who do you think is the target audience for the ad? Though the theme of the stated Ad is vogue and can be fitted in either part of the world, however, the audience is of oriental origin. the ideal consumer would be single parents ages 35-50 located in Asian countries. • Why or not should people want to share the ad for it to go viral? This advertisement persuades the audience by creating a daughter-father connection. He did everything in the world for his daughter. At the end of the ad Metlife says, “You can’t change your destiny, but you can create your own. MetLife values the dream of every parent to give their children" (A). The way the Ad on Youtube progresses compels the audience to see it till it finishes. It is propelled by many comments and likes, propelling up the virility curve and ensuring that viewers share it. Is the content for your chosen social media platform more suitable for B2B, B2C, or both? The stated Ad evokes emotions, raises awareness about the METLIFE brand, and builds trust with the target audience. Emotional ads are used both to establish a brand and contribute to a larger discussion about current events or tragedies, so they are directly related to Business to Customer oriented.