Importance of Integrated Marketing Communications (IMC): -

Integrated marketing communication is important to have a competitive edge in the market. It plays a vital role in integrating all the essential components of marketing to communicate a similar message to potential and existing customers. Ø IMC creates brand awareness among customers at a minimal cost. Ø It’s essential to B2B marketing as well as direct interaction with customers. Ø IMC promotes the brands among the target audience, it also develops trust among loyal customers. Ø IMC blends different marketing tools such as advertising, public relations, direct marketing, etc effectively. Ø IMC focuses on winning new customers and retaining old customers. Ø IMC ensures customers’ feedback and their reply in 2-way dialogue. Ø Marketers have increased their productivity by integrating with the promotional mix. Ø IMC plays an essential role in delivering a unified message to end-users through the different promotional mixes. Ø IMC saves time in deciding exact marketing tools to brand awareness. Ø IMC provides a platform to marketers by delivering the right message at the right place and time and connecting with the target audience.