2. The purpose of strategic planning is to find ways in which an organization can best use its strengths to take advantage of opportunities within the environment.

I find this mission statement Customer Oriented in a broader sense for future as well. If you see the statement, " Earth's most customer-centric ", it revolves around customers which means they want to build it as a Global company and covering as many customers as possible. However, regarding the product oriented, they have said," anything they might want to buy online " differs their product or same production agenda. Their core value as an e-commerce company strives to have the largest influence on the market at the global level. The strategic approaches of the company directly link to the progressive expansion efforts as a priority, glimpses through Mission Statement which also set their Vision Statement. They haven’t, mentioned the Key Products but use the word ANYTHING, which is not centered or specify the core products but all. Buying online means people buy all sort of things like new, old, refurbished etc. IN my view, the statement is not fully product oriented. Regarding the production, whatever customers are buying in bulk, they might set up their own production facility as well, but it never comes from the statement. Yes, it is Futuristic as it has aimed to reach the whole Earth's market means more customers, more approach. They want their presence to be all over the world and provide customers the options to buy anything online. With the word "anything" they really want to describe whole bunch of products or services.