Summary 1. Read the article: “Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York.” and then perform the following: Provide some customer retention strategies which benefits organizations What actions are involved before the f

Customer Retention Strategies: - 1. Targeting Customer for Retention: By providing them premium maintenance services according to defined classification of product purchase plan. 2. Bonding: Connect them with promotional price offers and discount with product inspection strategy. 3. Internal Marketing: Offer them to link their friends, family, or recommended persons to have more discounts & percentages 4. Promise Fulfillment: Provide them accurate Brand and negotiate about terms & conditions openly 5. Service Recovery: Offer them compensation for certain period for maintenance 6. Building Trust: Make sure all will be properly documented and well organized. • What actions are involved before the final decision to buy or consume a product and services? 1. Gather Information: Look for quality of product through website, pamphlet, magazine, brochures etc. (Read Pre & Post-Purchase Reviews) 2. Market Comparison: Visit showrooms, shops, outlets and companies or organizations to get physical information about product and services. 3. Decision Making: Finalize the one from the available varieties. 4. Price / Bargaining: Collect price quotations, terms & conditions of the certain product. 5. Vendor’s Credibility: Rely on delivery terms, payment terms, return policy, warranty, and consumer maintenance service.