Chapter 1 –Managing in a Digital World
Multiple Choice
1. The Apple I included the following innovation: ______________.
a. keyboard
b. floppy disk drive
c. color graphics
d. all of the above
Answer: d Page Reference: 3
2. In 1983, Apple launched the ______________, which proved to be a commercial disaster.
a. Jane
b. Lisa
c. Mary Jane
d. Liz
Answer: b Page Reference: 3
3. With the Macintosh 128K, Apple introduced the first ______________ to the mass market.
a. touch screen
b. computer mouse
c. ergonomic keyboard
, d. flash drive
Answer: b Page Reference: 3
4. Which of the flowing is NOT a product marketed by Apple?
a. iPod
b. iTunes
c. iDrive
d. Newton
Answer: c Page Reference: 3
,5. A ______________ is a professional who is relatively well educated and creates, modifies,
and/or synthesizes knowledge as a fundamental part of his/her job.
a. technician
b. salesman
c. Webmaster
d. knowledge worker
Answer: d Page Reference: 6
6. Which of the following is FALSE regarding professionals who work with information?
a. They generally make more money than their agricultural or industrial counterparts.
b. They have better career opportunities.
c. The number of information workers is declining.
d. Continuous learning is essential because of changing information needs.
Answer: c Page Reference: 7
7. Our "new economy" has been described as a knowledge society. The key factor in
building a knowledge society is:
a. money.
b. education.
c. politics.
d. the Internet.
Answer: b Page Reference: 7
, 8. In the "new economy" some people have access to information technology and others
do not. This contrast over available technology is called:
a. the digital divide.
b. parity.
c. the Internet gap.
d. the wall of separation.
Answer: a Page Reference: 7
9. The integration of economies throughout the world, enabled by technological progress,
is called:
a. integration.
b. globalization.
c. equalization.
d. outsourcing.
Answer: b Page Reference: 8
10. The book mentions all of the following as changes accompanying the move into the
digital world EXCEPT:
a. economic changes.
b. cultural changes.
c. ecological changes.
d. technological changes.
Multiple Choice
1. The Apple I included the following innovation: ______________.
a. keyboard
b. floppy disk drive
c. color graphics
d. all of the above
Answer: d Page Reference: 3
2. In 1983, Apple launched the ______________, which proved to be a commercial disaster.
a. Jane
b. Lisa
c. Mary Jane
d. Liz
Answer: b Page Reference: 3
3. With the Macintosh 128K, Apple introduced the first ______________ to the mass market.
a. touch screen
b. computer mouse
c. ergonomic keyboard
, d. flash drive
Answer: b Page Reference: 3
4. Which of the flowing is NOT a product marketed by Apple?
a. iPod
b. iTunes
c. iDrive
d. Newton
Answer: c Page Reference: 3
,5. A ______________ is a professional who is relatively well educated and creates, modifies,
and/or synthesizes knowledge as a fundamental part of his/her job.
a. technician
b. salesman
c. Webmaster
d. knowledge worker
Answer: d Page Reference: 6
6. Which of the following is FALSE regarding professionals who work with information?
a. They generally make more money than their agricultural or industrial counterparts.
b. They have better career opportunities.
c. The number of information workers is declining.
d. Continuous learning is essential because of changing information needs.
Answer: c Page Reference: 7
7. Our "new economy" has been described as a knowledge society. The key factor in
building a knowledge society is:
a. money.
b. education.
c. politics.
d. the Internet.
Answer: b Page Reference: 7
, 8. In the "new economy" some people have access to information technology and others
do not. This contrast over available technology is called:
a. the digital divide.
b. parity.
c. the Internet gap.
d. the wall of separation.
Answer: a Page Reference: 7
9. The integration of economies throughout the world, enabled by technological progress,
is called:
a. integration.
b. globalization.
c. equalization.
d. outsourcing.
Answer: b Page Reference: 8
10. The book mentions all of the following as changes accompanying the move into the
digital world EXCEPT:
a. economic changes.
b. cultural changes.
c. ecological changes.
d. technological changes.
