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Mandatory Literature Summary Capturing Value from Innovation (EBM738A05)

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All Mandatory Literature from the Course Catalogue 2021/22: Giuri,P. Mariani, M., Brusoni, S., Crespi, G., Francoz, D. Gambardella, A., Garcia-Fontes, W., Geuna, A., Gonzales, R. Harhoff, D., Hoisl, K., Le Bas, C., Luzzi, A., Magazzini, L. Nesta, L., Nomaler, Ö., Palomeras, N., Patel, P., Romanelli, M., Verspagen, B. (2007), “Inventors and invention processes in Europe: Results from the PatVal-EU survey,” Research Policy, 36(8), . James, S. D., Leiblein, M. J., Lu, S. (2013), “How Firms Capture Value from their Innovations,” Journal of Management, 39(5): 1123–1155. Sofka, W., de Faria, P., & Shehu, E. (2018). Protecting knowledge: How legal requirements to reveal information affect the importance of secrecy. Research Policy, 47(3), 558-572. Schilling, M. (2010), Strategic Management of Technological Innovation, New York: McGraw-Hill, 3rd Ed., Chapter 9: 183–208. Ceccagnoli, M. (2009). “Appropriability, Preemption, and Firm Performance,” Strategic Management Journal, 30(1): 81–98. Teece, D.J. (1986), “Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing and Public Policy,” Research Policy, 15(6): 285–305. Teece, D.J. (2010), “Business Models, Business Strategy and Innovation,” Long Range Planning, 43(2/3): 172–194. Van Alstyne MW, Parker GG, Choudary SP. 2016. Pipelines, Platforms, and the New Rules of Strategy. Harvard Business Review, 94(4): 54-62. Rietveld J, Schilling MA. 2021. Platform Competition: A Systematic and Interdisciplinary Review of the Literature. Journal of Management, 47(6): . Rietveld J, Schilling MA, Bellavitis C. 2019. Platform strategy: Managing ecosystem value through selective promotion of complements. Organization Science, 30(6), . Chesbrough, H. (2006), “Open Innovation: A New Paradigm for Understanding Industrial Innovation,” in Chesbrough, H., Vanhaverbeke, W. and West, J., eds., Open Innovation: Researching a New Paradigm. /Oxford: Oxford University Press. Available at: Laursen K. and Salter A. (2006), “Open for Innovation: The Role of Openness in Explaining Innovation Performance among U.K. Manufacturing Firms,” Strategic Management Journal, 27(2): 131– 150. Arora, A., Athreye, S., & Huang, C. (2016). “The paradox of openness revisited: Collaborative innovation and patenting by UK innovators”. Research Policy, 45(7), . Broekhuizen, T. L. J., Lampel, J. and Rietveld, J. (2013), “New Horizons or a Strategic Mirage? Artist- led-Distribution versus Alliance Strategy in the Video Game Industry,” Research Policy, 42(4): 954–964. Gemser, G., Leenders, M.A.A.M. and Wijnberg, N.M. (2008), “Why Some Awards are more Effective Signals of Quality than Others: A Study of Movie Awards,” Journal of Management, 34(1): 25–54. Hofmann, J., Clement, M., Völckner, F., & Hennig-Thurau, T. (2017), “Empirical Generalizations on the Impact of Stars on the Economic Success of Movies. International Journal of Research in Marketing, 34(2), 442–461.

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CAPTURING VALUE FROM INNOVA-
TION
1_GIURI ET AL. (2007)
INVENTORS AND INVENTION PROCESSES IN EUROPE – RESULTS FROM
THE PATVAL-EU SURVEY

 information about the characteristics of European inventors
 sources of their knowledge
 importance of formal & informal collaborations
 motivations to invent
 actual use & economic value of patents

INTRODUCTION

PatVal is a large-scale survey designed to be representative in EU6 countries
 covers all technological fields, deals with both for-profit and non-profit applicants, & collects in-
formation on small, medium and large business companies
 Main objective: collect information about patents and the underlying invention process on is-
sues that had not previously been explored in depth because of lack of information in the pat-
ent documents
Focus areas of paper:
1. Inventors
2. Research collaborations & spillovers
3. Use & economic value of the patents

WHO ARE THE EUROPEAN INVENTORS?

GENDER GAP
Share of female inventors is very low.
Consistent with 2 other observations:
Doesn’t tell us why they are less
1. relatively low participation of women in engineering active/ lose ground
2. reduced share of women along the career path

AGE
Average age of our inventors is 45  suggests that production of a patent occurs when people are no
longer young researchers

EDUCATION
Most European inventors (76.9%) have a university degree, but the share of inventors with a doctor-
ate is only 26.0%




1

,MOTIVATION OF INVENTORS
\
Social & personal motivations = effects of the patented
invention on employer’s performance, personal satisfac- Social & personal motivations
tion, prestige and reputation are on average more important
Monetary rewards/ career advances


COLLABORATIONS, SPILLOVERS AND SOURCES OF KNOWLEDGE

SOURCES OF KNOWLEDGE SPILLOVERS
More intense in geographical proximity = spatial clustering
 PatVal data allow to consider the sources of spillovers & knowledge flows without resorting to
patent citation measures (which are noisy and don’t give a WHY)

THE ROLE OF COLLABORATIONS IN THE PRODUCTION OF INVENTIONS
Most inventions are outcome of team activity BUT the vast majority belong to the same firm
share of co-applied patents in sample is 3.6%
Additional analysis of our data revealed that the share of patents with external inventors is smaller for
firms & particularly for large firms (about 12%), as compared to non-profit research institutions

GEOGRAPHIC PROXIMITY & EXCHANGE OF KNOWLEDGE AMONG INVENTORS
compare extent to which geographical/ organisational proximity (i.e. affiliation to the same organisa-
tion) encourages collaboration
Organisational prox-
imity = most important
 Interactions in same
organization are on av-
erage more important
than interactions with
people in other organiz-
ations, especially when
they are geographically
close


interaction with geographically close individuals in other organizations is the least important form of
collaboration  contradictory to other studies; literature says very important!!

SOURCES OF KNOWLEDGE IN THE INVENTION PROCESS
1. Customers are the most important source of knowledge for invention processes, followed by 2.
patent literature and 3. scientific literature

THE USE AND VALUE OF EPO PATENTS

THE USE OF PATENTS
Internal use: exploited internally for commercial or industrial purposes, it can be used in a production
process or it can be incorporated in a product
Licensing: not used internally by the applicant, but it is licensed out to another party
2

,Cross-licensing: licensed to another party in exchange for another patented invention
Licensing & use: both licensed to another party and used internally by the applicant organisation
Blocking patent: used neither internally nor for licensing, and was applied for to block competitors
Sleeping patents: not employed in any of the uses described above. It may still have option value to
the holder as an asset protecting a completely different technical approach, but it unfolds no blocking
effect w.r.t. competitors
 firm size & type explain a large part of variation in the extent to which patents are used or licensed
 small firms: license out 26% and leave 18% unused
 large firms: license out 10% and leave 40% unused

ENTREPRENEURSHIP AND PATENTS
New firm creation from patented invention. Distribution by country and by technological class




THE ECONOMIC VALUE OF PATENTS

= only few patents yield
large returns




3

, 1_JAMES ET AL. (2013)
HOW FIRMS CAPTURE VALUE FROM THEIR INNOVATIONS

Purpose: develop a robust theory that allows us to unbundle the characteristics of institutions, indus-
tries, firms & individual technologies that affect the selection of particular value capture mechanisms
RQs:
1. When should firms choose to invest in the use of a specific value capture mechanism or
bundle of mechanisms?
2. What are the relative effects of these value capture mechanisms on profits from innovation?

LITERATURE REVIEW




Left = important attributes Middle = primary isolation Right = expected performance
of the institutional environ- mechanisms implications associated with
ment selecting a particular bundle of
value capture mechanisms in a
given context



ASSOCIATING CONTEXTUAL CONDITIONS AND VALUE CAPTURE STRATEGY

CHARACTERISTICS THAT DRIVE SELECTION OF VALUE CAPTURE
MECHANISMS




4

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