Topic 1: Omni Channel Marketing, the Future of Retail
Consumer behavior has changed significantly since the COVID-19 pandemic has started in 2019.
In addition to that, brick-and-mortar stores were not prepared for longer periods of lockdowns
and often invested little in their digital infrastructure prior the pandemic. However, lockdown
periods were lasting weeks and months where stores had to close required innovative actions to
protect the existence of many small businesses and "stores around the corner".
Another Black Friday has ended, and reports show a mixed performance for the annual shopping
holiday. While the impact of the COVID 19 pandemic dampened 2020 sales, this year's Black
Friday faced hurdles of its own, including a national labor shortage, widespread supply chain
constraints, and the emergence of a new COVID-19 variant. Though retailers made some gains -
including areas like in-store traffic and mobile sales - data shows the industry is still struggling to
return to pre pandemic levels. The findings also indicate a shift in consumer spending patterns,
such as starting shopping earlier in the season and taking advantage of newer services like buy-
now-pay-later.
Consumers have been shopping strategically this season: Buying early and taking advantage of
deals retailers have been promoting since late October, Adobe Digital Insights Director Taylor
Schreiner said in a statement.
Early data from Adobe Analytics forecasts Black Friday online sales to hit between $8.9 billion
and $10.6 billion, which represent growth of 20% to 42% year over year (Adobe Insights, 2020).
The humongous amount spent online shows that consumers are spending heavily online. This
replaced the in-store buying activity during the pandemic. Moreover, as online platforms have
shown that it can also be efficient, this trend will increase in the future. These platforms'
convenience as online deals will continue to grab the customer's interest and spend more
online.. The data firm expects Black Friday and Cyber Monday to become the two largest online
sales days in history as consumers shift more spending toward e-commerce amid the COVID-19
pandemic. By Friday morning, Salesforce projected online sales in the U.S. for Black Friday to
spike 15% to $11.9 billion. According to Adobe, Thanksgiving sales hit a record $5.1 billion, up
21.5% over 2019. Although that represents a new high, "it didn't come with the kind of
, aggressive growth rate we've seen with the start of the pandemic," Taylor Schreiner, director of
Adobe Digital Insights, said in a statement (Adobe Insights, 2020; Cheris et al., 2017).
The day after Thanksgiving, Black Friday is a term used by the retail industry in the United
States that signifies the Christmas holiday shopping season. (Swilley, 2013). The Black Friday
Global Shopping Festival is the preceding publicity occasion of AliExpress. Black Friday
potentials the prime agreement and the utmost entertaining, proposing gigantic concessions of up
to 70% in all types, like car, beauty, electronics, entertainments, fashion etc. begin to browse
Black Friday discounts today and improve them to your shopping cart or save to your favorites.
Hot things on Black Friday included Hot Wheels, Lego sets, Apple Air-Pods, Apple Watches,
Amazon Echo gadgets, and Samsung TVs, as per Adobe data, as buyers scoured the web for
things to engage themselves and their children. (McGrath, 2021). How to make the most of
Black Friday? -Track your favorite Black Friday deals by adding them to your shopping cart
before the promotion starts -Get additional Black Friday discounts by collecting coupons at the
coupon center -Earn coins and coupons by playing Money Hop and other exciting mobile games
-Watch live performances and explore the feed for exclusive gifts and shopping inspiration What
other benefits can I enjoy during Black Friday? Faster delivery Enjoy delivery within 3 to 10
working days and delivery of selected items from local warehouses. AliExpress also provides
global delivery services to more than 200 countries and regions. Consumption and savings can
save $3 for every $30 spent on certain goods. Limited time sale Rate top products at incredible
prices only for a limited time. New user rights join AliExpress and choose your welcome gift:
get your first item with a coupon of $0.01 or up to $5. Free returns Items with a "free return"
icon can be returned for free. If your product does not match the description, you can get a full
refund with money back guarantee (Potturi et al., 2021). Recently, Marketing campaigns focus
on the creating promotions or launch of new products for events like Black Friday (Ren et al.,
2016, p.3). Every year, Retailers are looking forward to busy shopping days such as Cyber
Monday and Black Fridays. Retailers use Black Friday promotions to attract shoppers to their
stores, with longer shopping hours and in-store promotions leading to Black Friday sales
(Swilley & Goldsmith, 2013, p.44).
Using opinions from the AliExpresses of the United States, there are several benefits of the
Black Friday sales of the retailers. Understanding the advantages and disadvantages can have an
Consumer behavior has changed significantly since the COVID-19 pandemic has started in 2019.
In addition to that, brick-and-mortar stores were not prepared for longer periods of lockdowns
and often invested little in their digital infrastructure prior the pandemic. However, lockdown
periods were lasting weeks and months where stores had to close required innovative actions to
protect the existence of many small businesses and "stores around the corner".
Another Black Friday has ended, and reports show a mixed performance for the annual shopping
holiday. While the impact of the COVID 19 pandemic dampened 2020 sales, this year's Black
Friday faced hurdles of its own, including a national labor shortage, widespread supply chain
constraints, and the emergence of a new COVID-19 variant. Though retailers made some gains -
including areas like in-store traffic and mobile sales - data shows the industry is still struggling to
return to pre pandemic levels. The findings also indicate a shift in consumer spending patterns,
such as starting shopping earlier in the season and taking advantage of newer services like buy-
now-pay-later.
Consumers have been shopping strategically this season: Buying early and taking advantage of
deals retailers have been promoting since late October, Adobe Digital Insights Director Taylor
Schreiner said in a statement.
Early data from Adobe Analytics forecasts Black Friday online sales to hit between $8.9 billion
and $10.6 billion, which represent growth of 20% to 42% year over year (Adobe Insights, 2020).
The humongous amount spent online shows that consumers are spending heavily online. This
replaced the in-store buying activity during the pandemic. Moreover, as online platforms have
shown that it can also be efficient, this trend will increase in the future. These platforms'
convenience as online deals will continue to grab the customer's interest and spend more
online.. The data firm expects Black Friday and Cyber Monday to become the two largest online
sales days in history as consumers shift more spending toward e-commerce amid the COVID-19
pandemic. By Friday morning, Salesforce projected online sales in the U.S. for Black Friday to
spike 15% to $11.9 billion. According to Adobe, Thanksgiving sales hit a record $5.1 billion, up
21.5% over 2019. Although that represents a new high, "it didn't come with the kind of
, aggressive growth rate we've seen with the start of the pandemic," Taylor Schreiner, director of
Adobe Digital Insights, said in a statement (Adobe Insights, 2020; Cheris et al., 2017).
The day after Thanksgiving, Black Friday is a term used by the retail industry in the United
States that signifies the Christmas holiday shopping season. (Swilley, 2013). The Black Friday
Global Shopping Festival is the preceding publicity occasion of AliExpress. Black Friday
potentials the prime agreement and the utmost entertaining, proposing gigantic concessions of up
to 70% in all types, like car, beauty, electronics, entertainments, fashion etc. begin to browse
Black Friday discounts today and improve them to your shopping cart or save to your favorites.
Hot things on Black Friday included Hot Wheels, Lego sets, Apple Air-Pods, Apple Watches,
Amazon Echo gadgets, and Samsung TVs, as per Adobe data, as buyers scoured the web for
things to engage themselves and their children. (McGrath, 2021). How to make the most of
Black Friday? -Track your favorite Black Friday deals by adding them to your shopping cart
before the promotion starts -Get additional Black Friday discounts by collecting coupons at the
coupon center -Earn coins and coupons by playing Money Hop and other exciting mobile games
-Watch live performances and explore the feed for exclusive gifts and shopping inspiration What
other benefits can I enjoy during Black Friday? Faster delivery Enjoy delivery within 3 to 10
working days and delivery of selected items from local warehouses. AliExpress also provides
global delivery services to more than 200 countries and regions. Consumption and savings can
save $3 for every $30 spent on certain goods. Limited time sale Rate top products at incredible
prices only for a limited time. New user rights join AliExpress and choose your welcome gift:
get your first item with a coupon of $0.01 or up to $5. Free returns Items with a "free return"
icon can be returned for free. If your product does not match the description, you can get a full
refund with money back guarantee (Potturi et al., 2021). Recently, Marketing campaigns focus
on the creating promotions or launch of new products for events like Black Friday (Ren et al.,
2016, p.3). Every year, Retailers are looking forward to busy shopping days such as Cyber
Monday and Black Fridays. Retailers use Black Friday promotions to attract shoppers to their
stores, with longer shopping hours and in-store promotions leading to Black Friday sales
(Swilley & Goldsmith, 2013, p.44).
Using opinions from the AliExpresses of the United States, there are several benefits of the
Black Friday sales of the retailers. Understanding the advantages and disadvantages can have an
