E-Commerce 2016 Business, Technology, Society.pdf

E-Commerce 2016 Business, Technology, S E-commerce 2016: Business. Technology. Society., 12e (Laudon) Chapter 1 The Revolution Is Just Beginning 1) E-commerce can be defined as: A) the use of the Internet, the Web, and mobile apps to transact business. B) the use of any Internet technologies in a firm's daily activities. C) the digital enablement of transactions and processes within an organization. D) any digitally enabled transactions among individuals and organizations. Answer: A Difficulty: Easy AACSB: Application of knowledge LO: 1.1: Define e-commerce and describe how it differs from e-business. 2) Which of the following is an example of e-business? A) Amazon's inventory control system B) the A Web site C) an Amazon mobile app D) Amazon's Pinterest page Answer: A Difficulty: Moderate AACSB: Application of knowledge LO: 1.1: Define e-commerce and describe how it differs from e-business. 3) Which of the following terms can be considered synonymous with the term e-commerce? A) e-business B) digital commerce C) the Internet D) the Web Answer: B Difficulty: Easy AACSB: Application of knowledge LO: 1.1: Define e-commerce and describe how it differs from e-business. 4) The term e-commerce refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries. Answer: TRUE Difficulty: Moderate AACSB: Application of knowledge LO: 1.1: Define e-commerce and describe how it differs from e-business. 5) E-commerce and e-business systems blur together at the business firm boundary, at the point at which internal business systems link up with suppliers or customers. Answer: TRUE Difficulty: Easy AACSB: Information technology LO: 1.1: Define e-commerce and describe how it differs from e-business. 6) Explain why a firm's online inventory control system is an example of e-business rather than 3 e-commerce. What is the key factor in determining if a transaction is "commerce"? Answer: E-business refers primarily to digitally enabled transactions within a firm, involving information systems, such an online inventory control system, under the control of the firm. Ebusiness does not involve commercial transactions in which an exchange of value across organizational boundaries takes place. E-commerce, on the other hand, is a revenue-generating operation. The key factor in determining if a transaction is commerce, therefore, is "exchange of value." In order to be e-commerce, a transaction must include the direct production of revenue. Difficulty: Easy AACSB: Analytical thinking; Written and oral communication LO: 1.1: Define e-commerce and describe how it differs from e-business. 7) Which of the following is not a unique feature of e-commerce technology? A) interactivity B) social technology C) information asymmetry D) richness Answer: C Difficulty: Moderate AACSB: Information technology LO: 1.2: Identify and describe the unique feature of e-commerce technology and discuss their business significance. 8) Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? A) richness B) ubiquity C) information density D) personalization Answer: A Difficulty: Moderate AACSB: Application of knowledge LO: 1.2: Identify and describe the unique feature of e-commerce technology and discuss their business significance. 9) Which of the following features of e-commerce technology allows users to participate in the creation of online content? A) ubiquity B) global reach C) information density D) social technology Answer: D Difficulty: Moderate AACSB: Analytical thinking LO: 1.2: Identify and describe the unique feature of e-commerce technology and discuss their business significance. 10) Which of the following is the best definition of transaction cost? 4 A) the expense of changing national or regional prices B) the cost of participating in a market C) the cost of finding suitable products in the market D) the cost merchants pay to bring their goods to market Answer: B Difficulty: Moderate AACSB: Application of knowledge LO: 1.2: Identify and describe the unique feature of e-commerce technology and discuss their business significance.