Unit 22 Market
Research – Assignment
1 – What is Market
research? By William
Axelby
1|Page
, CONTENTS PAGE:
What is Market research? Page 3
Curry’s PC World Overview: Page 3
P1 – Explain the range of market research methods used by a selected business:
Page 3 – Page 5
M1 - Assess, using suitable examples, how different market research methods are
appropriate in helping to meet marketing objectives and inform decision making:
Page 6 – Page 7
D1 – Justify the use of using specialist marketing agencies for carrying out original
market research: Page 8 – Page 9
Bibliography – Page 10
2|Page
Research – Assignment
1 – What is Market
research? By William
Axelby
1|Page
, CONTENTS PAGE:
What is Market research? Page 3
Curry’s PC World Overview: Page 3
P1 – Explain the range of market research methods used by a selected business:
Page 3 – Page 5
M1 - Assess, using suitable examples, how different market research methods are
appropriate in helping to meet marketing objectives and inform decision making:
Page 6 – Page 7
D1 – Justify the use of using specialist marketing agencies for carrying out original
market research: Page 8 – Page 9
Bibliography – Page 10
2|Page