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Marketing - Zusammenfassung

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In diesem Dokument findest du meine Zusammenfassung zu dem Modul "Marketing". In dem Dokument werden unteranderem folgende Fragen beantwortet: -Was ist der Marketing-Mix? -Was ist eine SWOT-Analyse? -Was ist die Porter-U-Kurve? -Welche Marketingtools gibt es? -Was ist das Pareto-Prinzip? -Warum ist das Markenimage so wichtig? -Welche verschiedenen Absatzmärkte gibt es? -Was bedeutet B2B? -Was bedeutet B2C? -Welche Einflussfaktoren gibt es im Marketing? -Welche verschiedenen Konditionierungsarten gibt es? -Was ist Relationship-Marketing? -Welche sechs Schritte gibt es im Marketing-Prozess?

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Uploaded on
January 17, 2022
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15
Written in
2019/2020
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Summary

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laura110400 Hochschule Mittweida (Mittweida)
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