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Samenvatting - H26 E-business - Bedrijfseconomie in balans

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Samenvatting van hoofdstuk 26 E-Business van Bedrijfseconomie in balans.

Level
VWO / Gymnasium
Course
Bedrijfseconomie

Content preview

H26 E-BUSINESS
26.1 E-marketingbeleid

E-marketingbeleid = alle activiteiten die de onderneming onderneemt om de behoeften
van afnemers via internet te bevredigen.
→ ’e’ staat voor elektronisch.

De 4 C’s;
- Customer’s solution = klantoplossing
→ Zorg voor een product waar behoefte naar is

- Cost to customer = klantkosten
→ Wat kost het product de klant gedurende de hele levensduur?

- Convenience = gemak
→ Snelle levering, makkelijke betaalmogelijkheden

- Communication = klantenbeoordelingen

26.2 E-commerce

E-commerce = handel via internet.
- B2C
- B2B
- C2C
- C2B

Klantperspectief = het plaatsen van
een bestelling vanuit het perspectief
van de klant.
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Connected book

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Sarina van Vlimmeren, Tom van Vlimmeren Bedrijfseconomie in Balans vwo theorieboek 2
  • Unknown
  • 9789462871892
  • 8

Written for

Institution
Secondary school
Level
VWO / Gymnasium
Course
Bedrijfseconomie
School year
5

Document information

Summarized whole book?
No
Which chapters are summarized?
Hoofdstuk 26
Uploaded on
January 17, 2022
Number of pages
2
Written in
2021/2022
Type
SUMMARY

Subjects

  • e business
  • bedrijfseconomie
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