Summary
Samenvatting framingtheorie
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samenvatting van het hoofdstuk 'framingtheorie' uit het vak media-effecten
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FRAMINGFraming= hoe informatie gepresenteerd w beïnvloedt hoe mensen die info verwerken >< neutrale kijk
Frames= brengen structuur aan in betekenis die in boodschappen w gelegd
OORSPRONG
o Sociologisch
Attributietheorie ~Heider
=neiging om omgeving te percipiëren vanuit een oorzaak-gevolg frame
Frame analysis ~Goffman
We gebruiken constant frames om wereld te kunnen observeren
Primary frameworks: essentiële frames
Oorzaak/gevolg, macht,…
o Psychologisch
Frames of reference ~Sherif
We hebben voortdurend gedeeld referentiekader van waaruit we betekenis kunnen
geven aan onze omgeving
Eerdere ervaringen/kennis nieuwe informatie beter te begrijpen
Iedereen heeft andere frames of references: elk deeltje info kan door iedereen
anders geïnterpreteerd worden
Reference dependency: we kunnen niet zonder frames, zonder houdt niets steek
Reference dependency ~Kahneman & Tversky
Frame= interpretatief schema
Prospect theorie
= iets op een verlies-manier vs win-manier presenteren andere reacties
Verlies-frame: mensen nemen meer risico’s
Win-frame: mensen kiezen voor zekerheid
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