Portfolio
project Groeien
ORM – A4: Groeien
14-1-2020
,Portfolio project Groeien
Hogeschool van Arnhem en Nijmegen
Faculteit Economie en Management
Ondernemerschap en Retail Management
Klas: ORN-A03
A-cluster
Bedrijf: NS, Swapfiets en fritz-kola
A4PRIGR1A.7
Inleverdatum: 14 januari 2020
,Inhoudsopgave
Hoofdstuk 1. Interne analyse NS...........................................................................................................5
1.1 Marketingmix...............................................................................................................................5
1.2 Sterkten en zwakten......................................................................................................................6
Hoofdstuk 2. Externe analyse NS...........................................................................................................7
2.1 ABCD-Analyse.............................................................................................................................7
2.2 Kansen en bedreigingen................................................................................................................8
Hoofdstuk 3. Groei NS...........................................................................................................................9
3.1 Groeistrategie...............................................................................................................................9
3.2 Toelichting groeistrategie.............................................................................................................9
3.3 Nieuwe marketingmix.................................................................................................................10
Hoofdstuk 4. Interne analyse Swapfiets................................................................................................11
4.1 Marketingmix.............................................................................................................................11
4.2 Sterkten en zwakten....................................................................................................................12
Hoofdstuk 5. Externe analyse Swapfiets...............................................................................................13
5.1 ABCD-Analyse...........................................................................................................................13
5.2 Kansen en bedreigingen..............................................................................................................14
Hoofdstuk 6. Groei Swapfiets...............................................................................................................15
6.1 Groeistrategie.............................................................................................................................15
6.2 Toelichting groeistrategie...........................................................................................................15
6.3 Nieuwe marketingmix.................................................................................................................15
Hoofdstuk 7. Interne analyse fritz-kola.................................................................................................17
7.1 Marketingmix.............................................................................................................................17
7.2 Sterkten en zwakten....................................................................................................................18
Hoofdstuk 8. Externe analyse fritz-kola...............................................................................................19
8.1 ABCD-Analyse...........................................................................................................................19
8.2 Kansen en bedreigingen..............................................................................................................20
Hoofdstuk 9. Groei fritz-kola................................................................................................................21
9.1 Groeistrategie.............................................................................................................................21
9.2 Toelichting groeistrategie...........................................................................................................21
9.3 Nieuwe marketingmix.................................................................................................................21
Hoofdstuk 10: Bibliografie...................................................................................................................23
Hoofdstuk 11: Bijlage...........................................................................................................................26
Bijlage 1: SWOT-analyse NS...........................................................................................................26
Bijlage 2: Visuele weergave groei NS..............................................................................................27
Bijlage 3: Abonnementsprijzen Swapfiets........................................................................................28
Bijlage 4: SWOT-analyse Swapfiets.................................................................................................28
, Bijlage 5: Visuele weergave groei Swapfiets....................................................................................29
Bijlage 6: SWOT-analyse fritz-kola.................................................................................................30
Bijlage 7: Visuele weergave groei fritz-kola.....................................................................................31
Bijlage 8: Samenwerkingscontract....................................................................................................32
project Groeien
ORM – A4: Groeien
14-1-2020
,Portfolio project Groeien
Hogeschool van Arnhem en Nijmegen
Faculteit Economie en Management
Ondernemerschap en Retail Management
Klas: ORN-A03
A-cluster
Bedrijf: NS, Swapfiets en fritz-kola
A4PRIGR1A.7
Inleverdatum: 14 januari 2020
,Inhoudsopgave
Hoofdstuk 1. Interne analyse NS...........................................................................................................5
1.1 Marketingmix...............................................................................................................................5
1.2 Sterkten en zwakten......................................................................................................................6
Hoofdstuk 2. Externe analyse NS...........................................................................................................7
2.1 ABCD-Analyse.............................................................................................................................7
2.2 Kansen en bedreigingen................................................................................................................8
Hoofdstuk 3. Groei NS...........................................................................................................................9
3.1 Groeistrategie...............................................................................................................................9
3.2 Toelichting groeistrategie.............................................................................................................9
3.3 Nieuwe marketingmix.................................................................................................................10
Hoofdstuk 4. Interne analyse Swapfiets................................................................................................11
4.1 Marketingmix.............................................................................................................................11
4.2 Sterkten en zwakten....................................................................................................................12
Hoofdstuk 5. Externe analyse Swapfiets...............................................................................................13
5.1 ABCD-Analyse...........................................................................................................................13
5.2 Kansen en bedreigingen..............................................................................................................14
Hoofdstuk 6. Groei Swapfiets...............................................................................................................15
6.1 Groeistrategie.............................................................................................................................15
6.2 Toelichting groeistrategie...........................................................................................................15
6.3 Nieuwe marketingmix.................................................................................................................15
Hoofdstuk 7. Interne analyse fritz-kola.................................................................................................17
7.1 Marketingmix.............................................................................................................................17
7.2 Sterkten en zwakten....................................................................................................................18
Hoofdstuk 8. Externe analyse fritz-kola...............................................................................................19
8.1 ABCD-Analyse...........................................................................................................................19
8.2 Kansen en bedreigingen..............................................................................................................20
Hoofdstuk 9. Groei fritz-kola................................................................................................................21
9.1 Groeistrategie.............................................................................................................................21
9.2 Toelichting groeistrategie...........................................................................................................21
9.3 Nieuwe marketingmix.................................................................................................................21
Hoofdstuk 10: Bibliografie...................................................................................................................23
Hoofdstuk 11: Bijlage...........................................................................................................................26
Bijlage 1: SWOT-analyse NS...........................................................................................................26
Bijlage 2: Visuele weergave groei NS..............................................................................................27
Bijlage 3: Abonnementsprijzen Swapfiets........................................................................................28
Bijlage 4: SWOT-analyse Swapfiets.................................................................................................28
, Bijlage 5: Visuele weergave groei Swapfiets....................................................................................29
Bijlage 6: SWOT-analyse fritz-kola.................................................................................................30
Bijlage 7: Visuele weergave groei fritz-kola.....................................................................................31
Bijlage 8: Samenwerkingscontract....................................................................................................32
