Marketing research and
marketing planning
UNIT 3 INTRODUCTION TO MARKETING
Millie Brady
U00044156
, Contents
1 Market research.................................................................................................................................1
1.1 Coca Cola 5 stage process............................................................................................................4
1.2 Limitations...................................................................................................................................4
2 Coca Cola............................................................................................................................................4
3 Marketing planning.............................................................................................................................6
4 Pestle analysis.....................................................................................................................................6
5 SWOT..................................................................................................................................................7
6 SMART................................................................................................................................................8
7 References..........................................................................................................................................9
marketing planning
UNIT 3 INTRODUCTION TO MARKETING
Millie Brady
U00044156
, Contents
1 Market research.................................................................................................................................1
1.1 Coca Cola 5 stage process............................................................................................................4
1.2 Limitations...................................................................................................................................4
2 Coca Cola............................................................................................................................................4
3 Marketing planning.............................................................................................................................6
4 Pestle analysis.....................................................................................................................................6
5 SWOT..................................................................................................................................................7
6 SMART................................................................................................................................................8
7 References..........................................................................................................................................9
